Digital Marketing Specialist

Job Description

Job Description: Digital Marketing Specialist QFS Management System LLP, a leading certification body, seeks a dynamic Digital Marketing Executive to drive online lead generation and brand awareness. The ideal candidate will possess a strong understanding of digital marketing channels and be proficient in LinkedIn management, email marketing, and lead generation strategies. Responsibilities Develop and execute digital marketing campaigns to generate high-quality leads and increase brand visibility. Manage and optimize social media platforms (LinkedIn, Facebook, Twitter, Instagram) to engage with the target audience and build a strong online community. Create engaging content (blog posts, articles, Social media posts, email campaigns) to educate and inform the target audience about ISO certification and QFS services. Develop and implement email marketing campaigns to nurture leads and convert them into customers. Utilize CRM and marketing automation tools to manage leads and track campaign performance. Conduct A/B testing and analyze campaign performance to optimize results. Stay up-to-date with the latest digital marketing trends and best practices. Collaborate with the sales team to ensure effective lead qualification and handover. Qualifications Bachelor's degree in Marketing, Communications, or a related field. Proven experience in digital marketing, with a focus on social media and lead generation. Strong understanding of SEO, SEM, and email marketing. Proficiency in social media management tools and CRM software. Excellent written and communication skills. Strong analytical and data-driven mindset. Ability to work independently and as part of a team. Preferred Qualifications Experience in the B2B marketing sector. Experience with LinkedIn & Email and other marketing analytics tools.