Digital Marketing Specialist

Mahasurya Ventures India

2 - 6 years

3 - 5 Lacs

Pune

Posted:3 days ago| Platform:

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Skills Required

Digital Marketing Social Media Marketing SMO SEO Digital Branding Google Analytics Google AdWords Email Marketing Linkedin Ads Social Media Optimization Facebook Ads Google Webmaster Tools Instagram Ads Search Engine Marketing Meta Ads

Work Mode

Work from Office

Job Type

Full Time

Job Description

Key Responsibilities:

Develop and execute digital marketing strategies across all major channels (SEO, SEM, email, social media, content marketing, paid media).
Optimize website content for SEO and improved user experience.
Manage PPC campaigns on Google Ads, LinkedIn, Meta, and other platforms.
Monitor, analyze, and report performance metrics (Google Analytics, Search Console, etc.).
Collaborate with content creators and designers to maintain consistent brand messaging.
Plan and run targeted email marketing campaigns using tools like Mailchimp, HubSpot, etc.
Manage and grow company social media channels organically and via paid strategies.
Conduct competitive analysis and stay up-to-date with latest digital trends and tools.
Coordinate with external agencies and freelancers where required.

Required Qualifications:

Bachelors degree in Marketing, Communications, or a related field.
24 years of experience in digital marketing or related roles.
Proven hands-on experience in SEO, Google Ads, Meta Ads, and email marketing.
Proficiency in tools like Google Analytics, Google Tag Manager, SEMrush/Ahrefs, Canva, WordPress, etc.
Strong understanding of content strategy, funnel building, and lead generation.
Excellent communication and analytical skills.
Ability to manage multiple projects in a fast-paced environment.

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