Digital Marketing Specialist

Job Specifications: Job Type: Permanent Job location: Pune (Magarpatta City) (Work from Office is Mandatory) Shift: US shifts (Night Shifts) Notice: Immediate Role & responsibilities Visual Storytelling: Utilize graphic design tools and video editing software to create visually appealing and engaging content that effectively communicates the intended message. Utilize software tools like Doodly, Canva,Vimeo, Adobe Creative Suite, or similar programs to design and execute visually appealing and on-brand graphic assets. Content Creation: Develop high-quality content in the form of articles, blog posts, social media posts, video scripts, and graphic designs,including promotional videos, tutorials, and reels , ensuring a polished and professional final product. Multi-Media Expertise: Demonstrate proficiency in creating content across different formats, including written articles, video scripts, animations,infographics, and other visual assets. Research and Analysis: Conduct thorough research on industry-related topics,trends, and keywords to generate unique and relevant content ideas. Industry Trends and Innovation: Stay up to date with the latest trends and innovations in content creation, digital marketing, and technology to bring fresh ideas and approaches to the team. Content Strategy: Collaborate with the marketing team to develop content strategies that align with our brand's goals, target audience, and overall marketing objectives. Content Distribution: Coordinate with the marketing team to distribute content across various platforms, including websites, social media channels, email newsletters, and other relevant channels. Content Performance Tracking: Monitor and analyse content performance metrics using web analytics tools to identify areas for improvement and optimize content strategies accordingly. Editing and Proofreading: Ensure accuracy, clarity, and adherence to brand guidelines by editing and proofreading all content before publication. SEO Optimization: Incorporate search engine optimization (SEO) techniques to maximize content visibility, improve search rankings, and drive organic traffic. Maintain a consistent brand voice and style across all content created. Preferred candidate profile Bachelor's degree in Multimedia, Digital Media, Graphic Design, English, Journalism, Marketing, or a related field (preferred) Proven experience as a Digital marketing specialist or similar role. Proficiency in creating content across different mediums, including text, video, and graphics. Strong writing and editing skills with impeccable grammar and attention to detail. Excellent communication and collaboration skills to effectively work with cross-functional teams. Familiarity with graphic design tools and video editing tools. Knowledge of SEO best practices and experience in optimizing content for search engines. Ability to work independently, meet deadlines, and manage multiple projects simultaneously.