Digital Marketing Specialist

Key Responsibilities:

• Develop and execute integrated multi-channel digital marketing campaigns (Google Ads, Meta Ads, LinkedIn, YouTube, etc.) to drive brand awareness, lead generation, and customer engagement
• Create and implement a strong branding strategy aligned with company goals and audience positioning
• Design, execute and manage high-impact content strategies including blogs, videos, case studies, podcasts, webinars, and more
• Drive SEO/SEM strategy, optimize website content, and implement keyword strategies to improve organic reach and ranking
• Manage email marketing campaigns and monthly newsletters to nurture leads and retain customers
• Monitor, analyze, and optimize marketing funnel performance, website traffic, and campaign success using tools such as Google Analytics, Google Tag Manager, and HubSpot or similar platforms
• Design and optimize landing pages and user conversion funnels to maximize lead conversion rates
• Collaborate with cross-functional teams (content, design, product) to maintain consistency in messaging and brand tone across all channels
• Develop and maintain the content calendar and oversee timely publishing of all assets
• Provide actionable insights through detailed monthly performance reports and KPI tracking
• Stay updated with the latest digital marketing trends, tools, and best practices to ensure cutting-edge strategy implementation

Required Skills & Qualifications:

• Bachelors degree in Marketing, Communications, or a related field; MBA preferred
• 5–7 years of hands-on experience in digital marketing, ideally in a SaaS business or Salesforce consulting/implementation organization
• Proven experience in:
• Performance marketing, SEO/SEM, and email marketing
• Lead generation campaigns for B2B/SaaS products or services
• Content creation and management (blogs, videos, case studies, podcasts, webinars)
• Social media marketing and strategy
• Proficient in tools such as:
• Google Ads, Meta Business Suite, Google Analytics, SEMrush/Ahrefs
• Marketing automation platforms (e.g., HubSpot, Mailchimp)
• CRM systems and email campaign tools
• Strong analytical skills with a data-driven approach to decision-making
• Excellent verbal and written communication skills
• Creative thinker with an eye for design and brand consistency
• Ability to work independently and collaboratively in a fast-paced environment