Digital Marketing - Product Led Growth

Role & responsibilities Ideate, launch, and optimize digital campaigns designed to drive new user acquisition and engagement. Research, identify, and test new marketing channels to build acquisition pipeline. Coordinate with internal SMEs, as needed. Design and implement data-driven digital marketing strategies that support monetization efforts, including cross-sell & upsell opportunities. Define & refine CDP user segments & develop channel messaging to those audiences in coordination with Product Marketing, to drive measurable increased user engagement. Use analytics tools (Mixpanel, Adobe Analytics) to identify friction points in the user journey and create initiatives that drive higher adoption, usage frequency, and feature engagement. Provide actionable insights and recommendations for how to optimize product sign-ups, in-product engagement, and down-funnel conversion rates. Identify and launch A/B tests and web personalization opportunities to improve sign-up and in-product conversion rates on Cvent web properties. Provide analytical support for A/B and multi-variate tests and landing page optimization efforts. Collaborate cross-functionally with Product, Product Marketing, Engineering, Automation, Audience Management, Analytics, and Sales teams to define and refine PQL criteria using data, behavioral signals, and firmographics. Design and produce dashboards and ad hoc reports to present trends and measure progress against established KPIs, goals, and lead-gen activities. Preferred candidate profile 35 years of demonstrated hands-on experience in digital marketing (SEO, SEM, Paid Social, Email, Display), ideally within a PLG or SaaS company Understanding of the Product-Led Growth model and the role of PQLs in a hybrid self-serve + sales-assist motion Analytics mindset with a deep understanding of how to leverage analytics tools (Mixpanel, Adobe Analytics) to drive insights and marketing strategies Must be proficient in Microsoft Excel Ability to think strategically and creatively to tackle challenges and deliver innovative solutions that drive growth Strong ability to work cross-functionally with product, marketing, engineering, customer success, and sales teams to implement initiatives that meet business objectives