Digital Marketing Manager- Bangalore - WFO

Greetings from INVISIA SOFTWARE.

We are hiring for Digital Marketing Manager with 8+ Years of experience.

Location

Job Title: Digital Marketing Head

Digital Marketing Manager

• Develop & Execute Marketing Strategy:

  Create and own the overall marketing strategy aligned with business objectives, revenue goals, and market positioning.

• Lead the Marketing Team:

  Build, lead, and mentor a high-performing marketing team across digital, performance, product marketing, content, brand, and communications.

• Demand Generation & Revenue Growth:

  Plan and implement demand generation campaigns to drive qualified leads, increase sales pipeline, and improve conversion rates.

• Brand Positioning:

  Define and elevate the brand's identity, voice, and messaging across all channels.

• Go-to-Market (GTM) Strategy:

  Collaborate with Product and Sales teams to define GTM plans for new product launches and market expansions.

• Marketing Budget Ownership:

  Manage and optimize marketing budget for maximum ROI.

• Stakeholder Collaboration:

  Work closely with leadership, product, and sales to ensure cohesive execution.

• Performance Metrics & Analytics:

  Establish clear KPIs, track performance, and report on the effectiveness of marketing initiatives.

Additional Responsibilities

• Drive

  market research and competitive analysis

  to identify new opportunities and gaps.
• Ensure

  marketing compliance

  with applicable laws and data privacy standards.
• Oversee the development of

  partnerships, PR strategies, and media relations

  .
• Build marketing automation, CRM strategies, and customer lifecycle campaigns.
• Drive thought leadership and represent the brand at industry events.
• Manage external agencies, vendors, and technology partners.

Required Skills & Qualifications

• Education:

  Bachelor's degree in Marketing, Business, Communications, or related field. MBA in Marketing is preferred.

• Experience:

  Minimum 8

  + years

  of marketing experience, with at least

  4-5 years in a senior leadership role

  .
• Proven track record of

  scaling and managing marketing teams

  .
• Strong understanding of

  B2C and B2B marketing

  , demand generation, and digital marketing.
• Excellent knowledge of

  marketing automation tools, CRM, and analytics platforms

  .
• Solid experience in

  budget management, team leadership, and stakeholder alignment

  .
• Strong knowledge of

  branding, market research, product marketing, and GTM strategy

  .
• Exceptional communication, leadership, and decision-making skills.

Good to Have Skills

• Experience in

  Travel, SaaS, E-commerce, or OTA Industry

  .
• Knowledge of

  Performance Marketing, SEO, Content Strategy, and PR

  .
• Global market exposure and experience with multi-country marketing strategies.
• Familiarity with

  Growth Marketing, Affiliate Marketing, and Influencer Strategies

  .
• Experience with

  email deliverability, domain reputation, and email marketing compliance

  .

Why Join Us?

• Fast-growing, innovation-driven Online Travel Agency (OTA)

  at an exciting pre-launch stage.
• Opportunity to work directly with the Founders & Leadership team.
• Build and scale the marketing team from the ground up.
• Competitive compensation, and performance-based incentives.
• A dynamic, transparent, and collaborative work culture.
• Direct impact on business growth, revenue, and market positioning.

*Interested Candidates do share your updated resume to papitha.g@invisiasoftware.com OR Whatsapp 8904433244*