Digital Marketing Manager

Job Title: Digital Marketing Manager Education Industry (Tamil Nadu Candidates Only)

Location:

Experience:

About Us

back office located in Madurai.

strategic and creative Digital Marketing Manager

Key Responsibilities

• Develop and execute high-performing

  digital marketing strategies

  to drive lead generation and student enrollment.
• Manage

  Google Ads, Meta Ads (Facebook/Instagram), LinkedIn Ads, and YouTube promotions

  with targeted performance metrics.
• Optimize

  SEO/SEM

  , website traffic, and engagement metrics using

  Google Analytics, Search Console

  , and

  Tag Manager

  .
• Coordinate with academic and design teams to create

  content-rich campaigns

  for email marketing, blogs, and landing pages.
• Handle

  social media marketing

  , community engagement, and brand presence across all major platforms.
• Drive

  email marketing campaigns

  .
• Build and maintain strong

  relationships with schools, colleges, and educational institutions

  for

  business collaboration, partnerships, and bulk admissions

  .
• Monitor and report campaign performance, generate insights, and make data-driven decisions to improve ROI.
• Stay updated with the latest

  digital trends, algorithm updates, and marketing tools

  .

Required Qualifications

• Minimum

  5 years of hands-on experience

  in

  marketing roles

  , preferably in the

  education or edtech sector

  .
• Strong understanding of

  lead generation, conversion optimization

  , and performance tracking.
• Proficiency in tools like

  Google Ads, Meta Business Suite, Google Analytics, SEMrush, Canva, and CRM tools

  .
• Strong verbal and written communication skills in

  English and Tamil

  .

Preferred Candidate Profile

• Prior experience in

  educational marketing / coaching institute / online course promotion

  is highly preferred.
• Tamil Nadu-based candidates only.
• Ability to work independently and lead a team.
• Strong interpersonal skills for building institutional partnerships.