Digital Marketing Manager

About the Role:

Key Responsibilities:

Understand client goals and deliver digital strategies tailored to their objectives.

Lead regular update calls, manage client expectations, and ensure client satisfaction.

Digital Strategy & Execution

Plan and oversee social media marketing campaigns across platforms (Meta, LinkedIn, X, YouTube, etc.).

Coordinate outreach and link-building campaigns to improve search visibility and domain authority.

Create and implement result-driven digital campaigns across channels.

Reporting & Analytics
Build detailed and insightful campaign performance reports using tools like Google Analytics (GA4), Google Search Console, SEMrush, Ahrefs, Meta Ads Manager, etc.

Track and report key KPIs, conversions, and user behavior.

Translate analytics into actionable recommendations and continuous campaign improvement.

Team Management
Supervise and support a cross-functional team (SEO specialists, content writers, outreach executives, social media managers).

Review team outputs and provide mentorship, quality control, and skill development.

Ensure timely project execution and task alignment across departments.

Required Skills & Qualifications:
7+ years of hands-on experience in digital marketing with a strong focus on:

SEO (Technical & Content-driven)

Social Media Strategy & Execution

Campaign Analytics & Reporting

Outreach and Link Building

Excellent client communication and presentation skills.

Proven ability to manage and lead digital teams in a fast-paced environment.

Proficient in tools like GA4, SEMrush, Ahrefs, Google Looker Studio, Meta Ads Manager, LinkedIn Campaign Manager, etc.

Preferred:

Strong understanding of WordPress or similar CMS for SEO implementation.

Familiarity with email marketing tools (Mailchimp, HubSpot, etc.) is a plus.

Certifications in Google Ads, Meta Blueprint, SEO or Analytics tools.