Digital Marketing Manager

Senior Executive - Marketing

Manager

Mid-Senior

Noida, India

Full-Time

Position Summary:

We are looking for a Senior Executive - Marketing to drive our real estate marketing strategies with a strong focus on digital channels and targeted offline activities. This role requires a creative and data-driven individual to enhance brand visibility, attract potential buyers, and support sales through innovative marketing campaigns.

Minimum Requirements:

• Bachelors degree in Marketing, Business Administration, Real Estate, or related fields.
• 5+ years of experience in marketing, preferably in the real estate industry.
• Strong knowledge of digital marketing tools, SEO, SEM, Google Analytics, and social media advertising.
• Hands-on experience with real estate platforms (e.g., MagicBricks, 99acres) is a plus.
• Excellent communication, presentation, and analytical skills.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.

Preferred Skills:

• Proficiency in Google Ads, Facebook Ads Manager, and other digital ad platforms.
• Knowledge of real estate CRM systems and lead management tools.
• Creative mindset with the ability to craft compelling marketing content and campaigns.
• Basic graphic design skills (Canva, Adobe Suite) are a plus.

Key Responsibilities:

Digital Marketing (80%)

• Develop, implement, and manage comprehensive digital marketing strategies tailored for real estate projects.
• Optimize website content, SEO strategies, and landing pages to generate quality leads.
• Run targeted PPC campaigns on Google Ads, Facebook, Instagram, and real estate listing platforms.
• Leverage social media channels to create engaging content, showcase properties, and interact with potential clients.
• Implement email marketing campaigns to nurture leads, promote new projects, and drive client engagement.
• Analyze digital campaign performance, track ROI, and adjust strategies accordingly.
• Use CRM tools to manage customer data, segment audiences, and personalize marketing efforts.

Offline Marketing (20%)

• Plan and execute offline marketing initiatives such as property exhibitions, open houses, roadshows, and real estate events.
• Coordinate with print media, outdoor advertising, and branding agencies for effective offline campaigns.
• Develop brochures, flyers, signage, and other marketing collaterals for real estate projects.
• Collaborate with sales teams to create on-ground promotional activities that support sales targets.