Digital Marketing Manager

About the Role We re looking for a strategic and data-driven Digital Marketing Manager Product and Strategies to lead marketing initiatives that drive product awareness, user acquisition, and revenue growth. This role blends digital marketing with product positioning and go-to-market strategy to align closely with business objectives. What you ll do Digital Strategy & Execution Develop and lead integrated digital marketing strategies (SEO, SEM, social, email, content, automation) to drive traffic, leads, and conversions. Manage paid campaigns across platforms like Google Ads, Meta, LinkedIn, etc. Product Marketing Define positioning, messaging, and go-to-market plans for product launches and feature rollouts. Collaborate with product and design teams to understand user needs and translate them into impactful campaigns. Cross-functional Collaboration Work with product, design, and sales teams to ensure cohesive messaging and brand consistency. Enable sales through lead generation and nurturing campaigns. Performance & Analytics Track KPIs and use analytics tools (Google Analytics, HubSpot, etc.) to monitor campaign effectiveness. Optimize based on data insights to improve ROI, CAC, CLTV, etc. Content & Communication Oversee marketing content, thought leadership pieces, case studies, landing pages, and emailers tailored to the buyer journey. What you ll need Bachelor s/Master s degree in Marketing, Business, or a related field. 5 8 years of experience in digital/product marketing, preferably in a tech or SaaS environment. Strong understanding of digital channels, tools, and metrics. Experience crafting go-to-market strategies and launching digital products. Excellent communication, analytical, and project management skills. Proficiency with tools such as Salesforce, HubSpot, Google Analytics. Hands-on with tools like Google Ads, Meta Business Suite, HubSpot, SEMrush, etc. Collaborative and comfortable working in cross-functional teams.