Digital Marketing Manager

Job Title: Head of Digital Marketing

Department:

Job Summary:

Head of Digital Marketing

Key Responsibilities:

Strategy & Planning:

• Develop and execute the digital marketing strategy aligned with institutional goals (e.g., admissions, brand visibility, course promotion).
  
• Identify target audiences and create digital campaigns to effectively reach prospective students, parents, and other stakeholders.
  
• Plan annual digital marketing budgets and allocate resources across channels.
  

Performance Marketing:

• Oversee paid campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, YouTube, and programmatic platforms.
  
• Optimize campaigns for lead generation, conversion rates, and ROI.
  
• Work closely with admissions/sales teams to ensure leads are qualified and nurtured.
  

Content & SEO:

• Lead content strategy across website, blogs, email, and social media to engage audiences and improve organic reach.
  
• Oversee SEO strategies to drive organic traffic and improve search engine rankings for key programs and brand terms.
  

Social Media & Community Building:

• Build a strong online presence across platforms (LinkedIn, Facebook, Instagram, etc.).
  
• Manage online reputation and ensure timely response to student inquiries, reviews, and engagement.
  

Website & UX:

• Oversee website strategy, user experience, and CRO (conversion rate optimization).
  
• Coordinate with design and tech teams for website updates, landing pages, and lead capture mechanisms.
  

Analytics & Reporting:

• Define KPIs and use tools like Google Analytics, Google Tag Manager, and CRM platforms to track campaign performance.
  
• Prepare regular reports with insights, learnings, and recommendations.
  

Team & Agency Management:

• Lead and mentor a team of digital marketers, content creators, and performance executives.
  
• Manage relationships with digital agencies, freelancers, and technology partners.
  

Required Qualifications & Skills:

• Bachelors degree in Marketing, Business, Communications, or related field; MBA preferred.
  
• 6–10 years of experience in digital marketing, with at least 3 years in a leadership role.
  
• Proven experience in the

  education sector

  or

  edtech

  is highly preferred.
• Strong understanding of performance marketing, content strategy, and brand building.
  
• Hands-on experience with digital tools and platforms (e.g., Google Ads, Meta Ads, HubSpot, SEMrush, GA4).
  
• Excellent leadership, communication, and project management skills.
  

Preferred Traits:

• Data-driven and analytical mindset.
  
• Deep understanding of student/parent behavior and digital journeys.
  
• Ability to work under tight deadlines and manage multiple campaigns simultaneously.
  
• Passion for education and making a positive impact through digital innovation.