Digital Marketing Manager

Job Description

Role & responsibilities We are hiring a results-driven Digital Marketing Manager to lead and execute all aspects of our online marketing initiatives for the GFRP (Glass Fiber Reinforced Polymer) product segment. This includes managing digital campaigns, SEO, website performance, social media strategy, and high-quality content creation using both design tools and AI technologies. Preferred candidate profile Minimum 3 years in B2B digital marketing; experience in industrial, construction, or infrastructure sectors preferre Key Responsibilities: 1. Digital Marketing Strategy & Campaigns • Plan and execute digital advertising campaigns across Google, Facebook, LinkedIn, and WhatsApp. • Manage lead generation campaigns targeting consultants, developers, and contractors in infrastructure and construction. • Optimize campaign performance using analytics-driven insights. 2. Website & SEO Oversight • Manage website content and performance in coordination with development teams. • Conduct keyword research, improve search rankings, and ensure SEO best practices. • Track visitor behavior, conversions, and bounce rates through analytics tools. 3. Content Creation & Design • Design visually appealing content including banners, reels, posts, brochures, infographics, and pitch decks. • Create sector-specific visuals for GFRP applications in flooring, marine, precast, and highways. • Proficiency in Photoshop is a must, along with hands-on experience using Canva, CorelDRAW, Illustrator, or Figma. 4. AI-Enabled Marketing • Leverage AI tools (ChatGPT, Jasper, Surfer SEO, Canva AI, etc.) for content writing, automation, and keyword generation. • Explore and implement AI-based tools to improve team productivity and marketing ROI. 5. Social Media Management • Run daily operations across LinkedIn, Facebook, and YouTube channels. • Manage a content calendar aligned with brand goals and product promotions. • Monitor engagement, respond to inquiries, and build online brand presence. 6. Reporting & Analysis • Generate weekly/monthly reports to measure campaign effectiveness. • Analyze digital funnel metrics and make data-backed recommendations. • Track SEO performance, social engagement, and advertising ROI. Required Skills & Qualifications: • Minimum qualification: Digital Marketing certification/course (from a recognized institution). • Strong knowledge of SEO, SEM, social media marketing, and email automation. • Expertise in Photoshop and familiarity with Canva, Illustrator, CorelDRAW, or similar design tools. • Experience with Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and Google Analytics. • Excellent written communication and visual storytelling skills. • Strong understanding of digital marketing tools and AI-enabled platforms. Preferred Attributes: • Proactive, creative, and detail-oriented. • Prior experience in industrial or infrastructure product marketing is a plus. • Ability to handle multiple campaigns and deadlines independently. • Collaborative and open to learning emerging marketing technologies.