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Location:
Baner, Pune
Type:
Full-Time
About the Role
We are looking for a
dynamic and strategic Social Media Manager
to build and enhance the personal brand of Mugdha Pradhan, Founder & CEO of iThrive
. This role requires expertise in social media management, content strategy, PR outreach, and personal brand marketing. You will be responsible for increasing Mugdha s online presence, audience engagement, performance marketing, media visibility, and positioning her as a thought leader in the functional nutrition and holistic health space
.
Key Responsibilities
Social Media Strategy & Management
Develop and execute a
comprehensive personal branding strategy
across Instagram, LinkedIn, Twitter, YouTube, and Facebook
. Create, schedule, and manage high-quality
content, including reels, carousels, tweets, LinkedIn articles, and YouTube videos
. Engage actively with the audience, responding to comments, DMs, and fostering community growth.
Analyze social media insights and optimize content for
maximum reach and engagement
.
Increase reach
through performance marketing.
Content Creation & Thought Leadership
Work closely with Mugdha to translate her ideas, expertise, and thought leadership
into engaging content.
Research and curate trending health topics, industry insights, and personal
anecdotes
to position her as a leading voice in functional nutrition, biohacking, and holistic health
. Collaborate with designers and video editors to create
high-impact visuals and video content
.
PR & Media Outreach
Identify and pursue
media and PR opportunities
to get Mugdha featured in top health, wellness, and business publications
. Build and maintain relationships with
journalists, podcast hosts, and event organizers
for interviews, guest features, and speaking engagements. Craft compelling
press releases, media pitches, and guest article submissions
.
Partnerships & Collaborations
Scout and manage brand collaborations, podcast invites, and industry partnerships
to expand Mugdha s influence.
Identify and engage with
influencers, entrepreneurs, and wellness leaders
for potential collaborations.
Event & Speaking Engagements
Promote Mugdha s speaking engagements, masterclasses, and media appearances
effectively across platforms.
Assist in the planning and marketing of
webinars, panel discussions, and keynote addresses
.
Requirements
"
Proven experience (6 months to 1+ years) in social media management and personal branding.
" Strong understanding of
Instagram, LinkedIn, YouTube, and Twitter growth strategies
. " Experience in
PR, media outreach, and securing press coverage
. " Excellent
content writing and storytelling skills
. " Ability to
work in a fast-paced, high-visibility role
. " Passion for
health, wellness, and functional nutrition
is a plus!
