Digital Marketing Executive

Job Description

Digital Marketing Specialist (On-site, India) Industry: Enterprise SaaS & AI-driven Technology. We build data-centric software platforms that accelerate digital transformation for global enterprises. Our marketing team converts complex tech value propositions into compelling digital narratives that drive qualified pipeline. Role & Responsibilities Plan and execute full-funnel digital campaigns across SEO, SEM, social, email, and display to achieve MQL targets. Manage day-to-day performance marketing budgets, optimising bids and creatives to maximise ROAS and reduce CPL. Publish data-driven content assets blogs, landing pages, case studies aligned to priority keywords and buyer stages. Track conversion paths in Google Analytics and HubSpot, prepare weekly dashboards, and present actionable insights. Coordinate with design and product teams to ensure on-brand messaging and seamless user journeys. Stay ahead of algorithm updates and emerging channels, proposing A/B tests that boost traffic and engagement. Skills & Qualifications Must-Have 2-4 years hands-on digital marketing experience within B2B tech or SaaS. Proficiency with Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager. Advanced knowledge of SEO tools such as Ahrefs, SEMrush, or Moz. Strong analytical skills; comfortable with Google Analytics 4, Tag Manager, and data studio dashboards. Excellent copywriting and on-page optimisation abilities. Bachelor s degree in Marketing, Communications, or related field. Preferred Experience with marketing automation platforms like HubSpot or Marketo. Certification in Google Ads or Analytics. Knowledge of HTML/CSS basics for landing-page tweaks. Exposure to ABM strategies and intent data tools. Familiarity with Adobe Creative Suite for rapid asset edits. Benefits & Culture Highlights High-growth, innovation-first culture with mentorship from ex-FAANG marketers. Access to premium training and certifications fully sponsored. Competitive salary, performance bonuses, and on-site meals.