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Digital Marketing Executive (SEO / SMM)

Digital Marketing Executive (SEO / SMM)

Techspawn

0 - 2 years

2 - 4 Lacs

Pune

Posted:1 month ago| Platform:

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Skills Required

Display advertising Interpersonal skills Online marketing Social media Google AdWords SEM SEO Digital marketing Analytics Digital Marketing Executive

Work Mode

Work from Office

Job Type

Full Time

Job Description

Digital Marketing Executive (SEO / SMM)

We are looking for an experienced Digital Marketing Executive to assist in the planning, execution and optimization of our online marketing efforts. The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours. The ideal candidate will have a passion for all things marketing and technology. You will be well-versed in the concepts surrounding SEO, digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.
Responsibilities

Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
Design, build and maintain social media presence of our clients
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Plan, execute and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimize user experience
Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
Instrument conversion points and optimize user funnels
Collaborate with agencies and other vendor partners

Required Experience, Skills and Qualifications

Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
Demonstrable experience leading and managing marketing database, email campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience in optimizing landing pages and user funnels
Experience with A/B and multivariate experiments
Sound knowledge of website analytics tools
Experience in setting up and optimizing Google Adwords campaigns
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in online marketing and measurement
Excellent communication and interpersonal skills

Job Type:

Contract Full Time Part Time

Job Location:

Pune Remote

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Digital Marketing Executive (SEO / SMM)