Digital Marketing Executive

Responsibilities

• Manage all the digital campaigns from ideation to media planning to optimization and

performance analysis.

• Plan and execute all digital marketing, including SEM, Video advertising, display

advertising campaigns, and Native ads.

• Optimization of PPC ads, Video, Mobile, And Display campaigns
• Active management of performance marketing campaigns to ensure good ROI
• Ensure all the digital projects are in line with a performance goal
• Overseeing and tracking digital activities weekly, monthly, quarterly, half-yearly, and yearly.
• Hands-on Experienced in running performance campaigns on Google Ads, Bing ads,

Quora.com, Taboola, Outbrain, Other digital channels

• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Proven track record of meeting and exceeding targets with a Digital Marketing background
• Experience in Search Engine Marketing (SEM) specifically Google ads
• Experience working with popular keyword tools (Google, Word Tracker, Keyword Discovery, SEMrush etc.)
• Developing and implementing SEM strategies for the PPC campaigns.
• Monitoring and reporting usage statistics and other relevant data.
• Knowledge of PPC programs and optimizing data gathered from both organic and paid sources.
• Conducting Research and recommending new PPC platforms and opportunities.
• Ability to write effective ad copies across PPC platforms.
• High-level proficiency in MS Excel, PowerPoint, and Word
• In-depth understanding of Google Analytics, Google Tag Manager, and other measurement tools.
• Hands-on experience in A/B testing

Skills

• Digital Media campaign strategy and execution
• Ability to run PPC ads, set up and run marketing campaigns on digital marketing tools
• Ability to plan and execute marketing activities with timelines
• Good understanding of SEM/SEO
• Excellent communication and interpersonal skills
• Excellent command of the English language
• Google Ads, Google Analytics certificate preferred

Qualifications / Experience

• At least 1-2 years of digital marketing experience.
• Should have hands-on experience in running campaigns, PPC ads, Display Ads, and

Video Ads.

• Prior experience of working in real estate Campaigns agency background preferred