Digital Marketing and Graphic Design Specialist

You will be joining a new functional beverage brand with a mission to introduce innovative, health-focused drinks to the market. As a Digital Marketing and Graphic Design Specialist, your role will involve developing the brand from its inception and engaging consumers through creative and impactful digital campaigns. Your responsibilities will include planning and implementing social media strategies, creating compelling content such as copy, graphics, and videos in line with the brand's voice, designing social media creatives, digital ads, and marketing materials using tools like Canva and Adobe Suite, as well as editing short-form videos with effects and subtitles. Additionally, you will be tasked with running and optimizing paid ad campaigns on platforms like Meta, Instagram, and Google, utilizing AI tools for content creation, design, and workflow efficiency, monitoring trends and analytics to enhance performance, interacting with the online community through comments and messages, and collaborating on product launches, campaigns, and brand storytelling. To excel in this role, you should possess strong digital marketing skills coupled with a creative mindset, excellent communication, graphic design, and writing abilities, proficiency in graphic design tools such as Canva, Adobe Illustrator, and Photoshop, video editing skills for social media content, and ideally, prior experience in FMCG and D2C brands. In return, we offer you the chance to be part of building an innovative brand from the ground up, a dynamic and collaborative team environment, creative autonomy, and opportunities to learn and grow in brand-building and digital marketing.,