Data Analyst

Job Description

Key Responsibilities: Monitor and analyze website traffic, user engagement, and conversion rates using Piwik PRO and other relevant analytics tools. Develop and maintain dashboards and reports to track key performance indicators (KPIs) for web and digital marketing initiatives. Define, own and drive the tagging and tracking strategy , roadmap and operational plan in line with business needs on website and website funnel performances Ensure accurate tagging, tracking, and data collection by working closely with developers to implement Piwik PRO Tag Manager or other tracking solutions. Be able to analyze user paths and and optimize desired goals completion. Provide insights and recommendations based on data analysis to support business goals. Identify trends, patterns, and areas for improvement to enhance user experience and site performance. Track and report the effectiveness of online campaigns, landing pages, and digital assets. Collaborate with marketing, UX/UI designers, developers, and product managers to implement data-driven website enhancements. Qualifications & Skills: Experience in web analytics, digital marketing analytics, or a similar role. Proficiency in Piwik PRO , Google Tag Manager, or equivalent web analytics tools. Experience working with data visualization tools like Excel and Power BI. (Looker studio is a plus.) Strong understanding of SEO, digital marketing strategies, and user experience principles. Knowledge of HTML, CSS, and web tracking implementation. Knowledge of JavaScript or SQL is a plus. Strong analytical and problem-solving skills with attention to detail.