CRM Business Analyst

Were looking for a hands-on Dynamics 365 CRM Architect to help build and enhance a lead management platform using Microsoft Dynamics 365. The candidate will work closely with other developers, analysts, and business stakeholders to implement automation, streamline integrations, and ensure a seamless lead lifecycle experience. The ideal candidate will have a strong background in CRM automation, workflow orchestration, BI reporting, and system integration, with a passion for driving business outcomes through intelligent customer engagement.

Key Responsibilities:

• Design and implement lead capture, scoring, routing, and nurturing workflows in Dynamics 365.
• Configure and customize Dynamics 365 Sales and Marketing modules to align with business processes.
• Design automated workflows using Power Automate and Dynamics 365 process flows.
• Integrate CRM with external systems (e.g., marketing platforms, ERP, web forms, APIs).
• Ensure data integrity, compliance, and security across the CRM ecosystem.
• Provide documentation, training, and support to end-users and business teams.
• Monitor system performance and continuously optimize for scalability and usability.

Required Skills

• Hands-on experience with Microsoft Dynamics 365 CRM (Sales, Marketing, and Customer Insights).
• Strong knowledge of Power Platform (Power Automate, Power Apps, Dataverse).
• Experience with CRM integrations (REST APIs, Azure Logic Apps, middleware like KingswaySoft or Zapier).
• Proficiency in workflow automation, lead lifecycle management, and data modeling.
• Familiarity with JavaScript, C#, or TypeScript for CRM customizations.
• Experience with data migration, ETL, and reporting tools (Power BI, SSRS).
• Excellent communication skills.
• Experience supporting and enhancing existing Dynamics 365 CRM solutions
• Hands-on experience with Power Platform Pipelines and CI/CD
• Strong knowledge of model-driven app development
• Proven ability to design, develop, and support enterprise-grade CRM solutions

Qualifications

• Bachelor's degree in Computer Science, Information Technology, or a related field.
• 3+ years of experience in Microsoft Dynamics CRM development.
• Microsoft certifications (e.g., Dynamics 365 Developer Associate) are a plus.