Creative Performance Analyst

As a skilled professional in Meta advertising and data-driven optimization, you will be responsible for various key tasks related to Meta ads performance analysis, reporting, and creative evaluation. Your expertise will be crucial in providing actionable insights to improve campaign effectiveness and drive ad performance. Your primary responsibilities will include monitoring and analyzing the performance of live Meta ads on Facebook and Instagram daily. You will create detailed reports focusing on Meta ads, identify trends, areas for enhancement, and provide recommendations to the content team. Additionally, setting up and managing automated dashboards to track Meta ad performance in real-time will be a key aspect of your role. Furthermore, you will evaluate the effectiveness of creative assets in Meta ads, such as images, videos, and copy. By extracting insights from Meta ad campaigns, you will identify key learnings that can be shared with the team to enhance future creative strategies and ad performance. Your proficiency in utilizing Meta Ads Manager extensively to track and analyze campaigns, audiences, and creative performance will be essential. To excel in this role, you should have proven experience in managing Meta ad campaigns and a deep understanding of Meta Ads Manager. Expertise in Excel, including advanced functions like pivot tables and data visualization, will be necessary for generating comprehensive reports. Strong analytical skills to interpret data effectively and provide clear, actionable insights are also required. Moreover, experience in setting up automated dashboards using tools like Google Data Studio and the ability to adapt quickly in a fast-paced environment will be beneficial. Excellent written and verbal communication skills are essential for reporting insights clearly to stakeholders. Being detail-oriented with a focus on accuracy in reporting and optimization recommendations will contribute to your success in this role. If you are passionate about Meta advertising and possess the necessary skills to drive performance optimization, we encourage you to apply by submitting your resume, cover letter, and relevant work samples. In this role, you will be evaluated based on key performance indicators (KPIs) such as continuously optimizing Meta ad campaigns, delivering high-quality reports, maintaining accurate dashboards, providing impactful creative analysis, delivering data-driven insights, implementing ad optimizations promptly, collaborating effectively with the creative team, tracking campaign performance, ensuring timely report generation, and staying updated on industry trends to enhance ad performance continuously.,