Creative Director of Brand

As the Creative Director of Brand, you will be reporting to the Chief Brand Officer (CBO) and managing the creative team including visual design, copywriting, public relations, content creation, and more. Your primary responsibility will be to lead the formulation and execution of the brand's creative direction, overseeing the development of visual, content, and communication strategies that align with the brand's tone and ensure consistency across all media channels. Your role will play a crucial part in shaping the brand's image and differentiation in the market. You will work closely with the Chief Marketing Officer (CMO) and the brand team to establish the core creative concept and visual language of the brand. This involves contributing to the strategic development of brand positioning, value proposition, and brand architecture while driving innovation and consistency in the brand's style across all communication platforms. Leading the creative team, you will be responsible for developing creative concepts for various projects such as advertising campaigns, social media content, packaging design, exhibitions, promotional videos, and official websites. Managing internal and external design resources, you will ensure that all creative projects are delivered with high quality, on schedule, and within budget. Collaboration with other departments such as marketing, public relations, e-commerce, product development, and human resources will be essential to maintain brand consistency and alignment. You will guide the creative aspects of marketing activities, brand partnerships, and both online and offline communication initiatives, as well as contribute to crisis communication strategies. Building and nurturing a high-performance creative team will be another key aspect of your role. You will focus on developing young design talents, optimizing creative processes, and establishing standardized creative output procedures. Additionally, you will oversee the management of the brand's visual assets system, including logos, fonts, colors, and graphic elements, ensuring their consistent implementation across all touchpoints. To qualify for this role, you should hold a Bachelor's degree or higher in visual communication, design, advertising, brand management, media, or related fields. You must have a minimum of 8 years of experience in brand creativity, advertising, or visual design management, with at least 3 years in a leadership position. Proficiency in tools such as Adobe Creative Suite, Figma, and video editing software is required, along with strong creative judgment, project management skills, and aesthetic sensibilities. Fluency in English and experience in handling international brands or cross-cultural communications will be advantageous for this role, allowing you to effectively contribute to the growth and success of the brand on a global scale.,