PPC Assistant Manager - Eye Glasses Category Fabel Services

5.0 - 8.0 years

10 - 17 Lacs

Gurugram

Work from Office

We are looking to hire a PPC specialist for our growing team. This role will focus on managing the end-to-end PPC Marketing in tandem with PPC team for eyeglasses category. Title : Associate/Sr. Associate or Assistant Manager Department : PPC Marketing Job Type : Full-time, 5 Days work from office, Gurgaon based. Industry : B2C E-commerce Region: UK & Ireland Key Responsibilities: Develop and implement comprehensive PPC strategies to achieve business objectives and drive growth Conduct market research and competitor analysis to identify opportunities and threats in the PPC landscape Oversee the creation, management, and optimization of paid search campaigns across multiple platforms Utilize advanced techniques to enhance ad performance, including keyword research, ad copy optimization, and bid management Monitor and analyse campaign performance using tools such as Google Analytics, Google Ads, and other relevant platforms Generate detailed reports and insights, providing actionable recommendations to improve campaign effectiveness and achieve KPIs Develop and manage PPC budgets, ensuring efficient allocation of resources and maximizing return on investment Monitor spending and adjust strategies to stay within budget while meeting performance targets Work closely with marketing, sales, and product teams to align PPC strategies with overall business goals and initiatives Coordinate with external agencies and vendors as needed to support campaign execution and optimization Stay up to date with industry trends, emerging technologies, and best practices in PPC advertising Continuously evaluate and implement new tools and techniques to improve campaign performance and efficiency . Desired Qualifications 5 to 7 years of experience in PPC management in Eye Glasses Category. Grad/Masters degree in Marketing, Business, or a related field; advanced degree or certifications (e.g., Google Ads Certified) preferred E Commerce experience is preferred. Should be expert in Google Ads , Bing Ads , social media advertising platforms, and PPC tools Exceptional communication and collaboration skills, with the ability to work effectively with cross-functional teams. Proficiency in using analytics tools (e.g., Google Analytics, SEMrush) and reporting software. Regards Jeeshan Ali Human Resource

Posted 1 week ago

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