Content & Digital Marketing Strategist Visor Reports

3.0 - 7.0 years

0 Lacs

kannur, kerala

On-site

As a content strategy support specialist for the Company, you will be responsible for developing and executing content strategies to drive promos, launches, and evergreen content. Your role will involve building monthly content calendars and translating strategic plans into actionable tasks using ClickUp. You will also be required to create detailed creative briefs for video and design projects, track deliverables, and collaborate with management on campaign planning and messaging. In the realm of short-form video editing, you will provide essential support by editing Reels, testimonials, and social content. Your tasks will include identifying compelling moments in footage, incorporating music/text overlays, and preparing content for publication. Additionally, you will organize and label content files to ensure seamless accessibility for the wider team. In the design and email support capacity, you will be tasked with creating visually appealing branded graphics using Canva for various purposes such as Instagram, newsletters, and promos. You will also play a key role in building and formatting email campaigns using drag-and-drop email tools, as well as assisting in scheduling, testing, and sending emails. Ensuring brand consistency across all visual and written communication will be a crucial aspect of your responsibilities. To excel in this role, you should possess a unique blend of creativity and operational efficiency. Proficiency in ClickUp for task management, experience with short-form video editing tools like CapCut and Adobe Rush, and a keen eye for design using Canva are essential. Familiarity with email marketing platforms such as Mailchimp, Flodesk, or ConvertKit is advantageous. Strong communication skills, effective time management, and a collaborative spirit are traits that will set you up for success in this dynamic environment. If you are passionate about supporting mission-driven brands in maintaining a consistent and impactful online presence, you might be the perfect fit for this role.,

Posted 5 days ago

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Customer Retention and Email Channel Specialist Zenwork Digital

5.0 - 10.0 years

10 - 20 Lacs

Hyderabad

Work from Office

Position: Customer Retention and Email Channel Specialist Position Overview: The Customer Retention and Email Channel Specialist will be responsible for creating B2B email marketing strategies and have a proven track record of driving new user acquisition, effective customer engagement, increased conversion, and improved revenue. The ideal candidate will have an excellent communication skill, and the ability to analyse and optimize campaigns for maximum results. Key Responsibilities of an Customer Retention and Email Channel Specialist: Developing and implementing retention strategies: Creating campaigns, designing lifecycle programs, and leveraging email and other marketing channels to engage and retain customers. Improving conversion rates through onboarding campaigns: Designing and executing targeted onboarding email sequences that guide users from signup to activation and ultimately to conversion, especially for SaaS, FinTech and Tax Compliance platforms. Analyzing customer data: Understanding customer behavior, identifying trends, and segmenting audiences to deliver personalized and relevant content. Creating engaging content: Developing compelling, value-driven messaging that resonates with different customer segments and fosters brand loyalty. Managing multiple email marketing campaigns: Planning, designing, executing, and monitoring email campaigns to drive customer engagement and repeat purchases. Measuring and optimizing performance: Tracking KPIs such as open rates, click-through rates, conversion rates, churn rate, and customer lifetime value to continuously improve campaign effectiveness. Collaborating with cross-functional teams: Working closely with sales, customer success, product, design, and content teams to align strategies and improve the overall customer experience. Maintaining a high-quality email list: Regularly cleaning and updating the subscriber list to ensure accuracy, reduce bounce rates, and comply with data privacy regulations (e.g., GDPR, CAN-SPAM). Implementing email deliverability best practices: Using tools and techniques to avoid spam filters, such as maintaining proper domain authentication (SPF, DKIM, DMARC), list hygiene, and email frequency control. A/B testing and experimentation: Running controlled experiments on subject lines, content, design, and send times to optimize engagement and conversion rates. Staying updated with industry trends and compliance: Monitoring changes in email marketing trends, tools, technologies, and compliance laws to ensure strategies are current and effective. Automating workflows: Building and managing automated email sequences such as welcome series, cart abandonment, post-purchase follow-ups, and re-engagement campaigns to nurture leads and customers. Skills and Qualifications: Strong analytical skills: Ability to analyze campaign data, identify trends, and make informed, data-driven decisions. Excellent copywriting and communication: Ability to write clear, persuasive, and audience-specific email content, particularly in regulated industries like FinTech and U.S. Tax. Creative thinking: Ability to develop innovative and engaging strategies that drive results. Industry-specific experience (SaaS): Understanding product-led growth, customer journeys, and subscription models. Project management skills: Skilled in managing multiple projects and deadlines while collaborating across teams. Experience with CRM and marketing automation platforms: Proficiency with tools such as Salesforce, MoEngage, ConvertKit, HubSpot, Mailchimp, or similar platforms. Understanding of digital marketing channels: Familiarity with SEO, social media, paid ads, and content marketing in relation to email campaigns. HTML and email design basics: Knowledge of responsive email templates and design best practices is a plus. Audience segmentation and personalization: Expertise in targeting the right users with the right message at the right time. Compliance knowledge: Understanding of email marketing laws and standards including GDPR, and CAN-SPAM. Regulatory and deliverability knowledge: Deep understanding of data protection laws, compliance requirements, and how to maintain healthy sender reputations.

Posted 2 months ago

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