Content Writer & Research Specialist

Apply Now JOB DESCRIPTION The Marcom Avenue is a dynamic and innovative integrated marketing agency that helps brands tell their stories, build customer relationships, and drive engagement. We offer a comprehensive suite of marketing solutions from digital strategy and content creation to media planning and execution empowering our clients to thrive in a fast-evolving marketplace. Role Overview We are looking for a talented and driven Content Writer Research Specialist with 5+ years of experience, a strong flair for writing, and a passion for research. The ideal candidate should possess a solid reading habit (including newspapers, news portals, and magazines) and a curiosity to dive deep into industry trends and customer insights. Key Responsibilities Content Development: Create high-quality, SEO-optimized content for editorial copy, websites, blogs, microsites, and landing pages. Marketing Collateral: Develop brand and marketing materials, including product descriptions, social media posts, email campaigns, and digital ads that drive engagement and conversions. Research Insights: Conduct comprehensive research to identify industry trends, customer needs, and competitive landscapes. Translate findings into compelling and informative content. Brand Consistency: Ensure consistency in voice, tone, and messaging across all content, aligned with the brand style and guidelines of clients or internal projects. SEO Implementation: Apply SEO best practices keyword usage, meta descriptions, internal linking to enhance search engine rankings and visibility. Cross-functional Collaboration: Work closely with marketing, design, and development teams to produce content that supports user experience and business goals. Editing Proofreading: Review and refine all content for grammatical accuracy, clarity, and brand alignment, ensuring professional-quality deliverables. Content Calendar Management: Develop and manage content calendars to plan, create, and publish content on schedule across various platforms. Qualifications Experience: 4 6 years of content writing, research, and editorial experience. Skills: Exceptional writing and editing skills, strong research capabilities, attention to detail, SEO knowledge, and familiarity with digital marketing principles. Reading Habit: A voracious reader with a strong grasp of current affairs, industry news, and market trends. Collaboration: Strong interpersonal and communication skills to work cross-functionally in a fast-paced environment. Location: Gurgaon Apply Now