Content Writer

Key Responsibilities:

1. Content Creation: Produce high-quality, engaging, and SEO-friendly content that effectively communicates the benefits of studying abroad, showcases different study destinations, highlights educational opportunities, and addresses common concerns. Create persuasive content to attract and engage prospective students and their parents.

2. Research: Conduct thorough research on study abroad programs, universities, scholarships, visa requirements, living expenses, cultural aspects, and other relevant topics. Stay up-to-date with the latest trends, changes, and developments in the study abroad industry to provide accurate and current information.

3. Platform Diversity: Develop content for various platforms, including websites, blogs, social media, email newsletters, brochures, and other marketing materials. Adapt writing style and tone to suit each platform while maintaining a consistent brand voice and messaging.

4. SEO Optimization: Optimize content for search engines by conducting keyword research and incorporating relevant keywords, meta tags, and meta descriptions. Implement best practices for on-page optimization to improve organic visibility and website ranking.

5. Editing and Proofreading: Review and edit content to ensure clarity, accuracy, and consistency. Proofread all content to eliminate grammatical errors, typos, and inconsistencies in style and tone.

6. Collaborative Approach: Collaborate with the marketing team, graphic designers, web developers, and study abroad counselors to align content with overall marketing and branding goals. Participate in brainstorming sessions and provide input on creative concepts.

7. Content Strategy: Contribute to content strategy development by providing insights and innovative ideas to enhance content marketing efforts. Analyze target audience preferences, trends, and market research to create content that resonates with prospective students and generates engagement.

8. Performance Analysis: Monitor and analyze the performance of content using analytics tools to measure engagement, traffic, and conversion rates. Use data-driven insights to refine content strategies and optimize future campaigns.

Qualifications and Skills:

- Bachelor's degree in English, Journalism, Communications, or a related field (preferred).

- Proven experience as a content writer, preferably in the education or study abroad industry.

- Excellent English writing skills with impeccable grammar and attention to detail.

- Demonstrated ability to create compelling, persuasive, and informative content.

- Proficient in SEO techniques, keyword research, and on-page optimization.

- Strong research skills and the ability to gather information from various sources.

- Familiarity with content management systems and basic HTML.

- Experience with social media platforms and content scheduling tools.

- Creative mindset with the ability to generate innovative ideas.

- Strong organizational and time management skills to meet deadlines.

- Excellent communication and collaboration skills.

- Passion for international education and cultural exchange.

Job Type: Full-time

Pay: ₹20,000.00 - ₹30,000.00 per month

Schedule:

• Day shift

Language:

• Hindi (Preferred)
• English (Preferred)

Work Location: In person

Application Deadline: 05/07/2025
Expected Start Date: 03/07/2025