Content Writer

Job Description

Job Title: Content Writer / Digital Content Specialist Technical Skills & Requirements: Excellent command of English with a flair for writing for the internet. Effective writing style that is fresh, consistent, and customer-friendly. Strong editing and proofreading skills, with a good grasp of research techniques. Ability to work both independently and collaboratively within a team. Experience in developing content for studies, whitepapers, quarterly corporate reports, presentations, technical documentation, and sales support materials. Key Responsibilities: Website Content Development: Develop and manage site content, including titles, keywords, meta descriptions, and on-page copy. Regularly update client blogs, ensuring SEO compliance and keyword research integration. Create unique, high-quality content for client websites, company properties, and newsletters. External Content & SEO: Develop press releases and articles for syndication. Manage end-to-end SEO submission and ensure effective implementation of SEO strategies. Implement social bookmarking strategies and write ad copies for PPC campaigns. Generate and analyze reports, using insights to fine-tune content and campaign strategies. Digital Asset Management: Write and post content across digital platforms including company websites and blogs. Maintain and moderate contributions to the website from external sources. Social Media & Community Engagement: Contribute to and update the company's social media profiles including Facebook and Twitter. Stay updated on best practices in web writing, social media trends, and web usability. Collaboration & Technical Coordination: Work with developers/IT staff to resolve technical challenges related to content display. Help develop and document content management procedures. Communication & Documentation: Coordinate creation and publishing of internal and external newsletters. Prepare internal and external communications such as announcements, press releases, tutorials, and case studies.