Content and Social Media Executive

1 - 2 years

2 - 3 Lacs

Posted:1 week ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Content Writer + Social Media Executive

Key Responsibilities:

  • Write blogs, website content, case studies, social media posts, emailers, and ad copies specifically for IT services.
  • Manage

    daily social media activities

    across LinkedIn, Instagram, and Facebook.
  • Develop and execute social media content calendars focused on

    engagement and B2B lead nurturing

    .
  • Ensure

    SEO alignment

    in all content including blogs, social posts, and website updates.
  • Create personalized content for

    Account-Based Marketing (ABM)

    and email marketing campaigns.
  • Collaborate with the design team to create visually engaging content.
  • Track social media performance and generate monthly reports.

Must-Have Skills:

  • Strong content writing skills with IT services or B2B experience.
  • Proficiency in social media management (especially LinkedIn).
  • Basic understanding of SEO writing (keywords, meta tags, content structure).
  • Familiarity with social scheduling tools (Buffer, Hootsuite, Zoho Social, etc.).
  • Ability to write clear, persuasive ad copy for paid campaigns.

Preferred Skills:

  • Experience in creating ABM content.
  • Basic familiarity with Google Analytics and social media reporting.

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