Business Development Officer

Role Summary

The Business Development Officer (BDO) GT is responsible for driving secondary sales, managing distributor relationships, and ensuring product availability and visibility across general trade outlets in the assigned territory. This is a field-intensive role requiring daily market visits.

Key Responsibilities

Sales Achievement -Achieve monthly, quarterly, and annual sales targets for the assigned territory.

• Drive numeric and weighted distribution across retail outlets.

• Track and improve product availability and visibility.

Market Development - Identify and onboard new retailers to expand coverage.

• Build strong relationships with retailers, distributors, and stockists.

• Monitor competitor activities and market trends, sharing insights with the sales team.

Distributor Management - Ensure adequate stock at distributor points to avoid stock-outs.

• Coordinate order processing, invoicing, and timely dispatches.

• Monitor and support distributor sales representatives in achieving their targets.

Merchandising & Promotion -Implement in-store branding, merchandising, and promotional plans.

• Ensure planogram compliance and visibility of key SKUs.

• Coordinate retailer schemes and promotional activities.

Reporting - Submit daily/weekly reports on sales performance, beat plans, and market feedback.

• Maintain records of orders, collections, and outstanding payments.

Key Requirements :

Education -Graduate in any discipline (preferred: BBA/MBA in Sales & Marketing).

Experience - 2–4 years of experience in FMCG General Trade sales.

• Prior experience in field sales and working with distributors is highly desirable.

Skills & Competencies - Strong negotiation and relationship-building skills.

• Good knowledge of Surat market geography and retailer network.

• Self-motivated with a target-driven approach.

• Basic understanding of MS Office and reporting tools.

Other Requirements -Willingness to travel extensively within the assigned territory daily.

• Two-wheeler with a valid driving license.