Business Development Associate (Executive)

Job Description

Role & responsibilities Lead Generation: Research, identify, and qualify prospects through digital channels, industry events, and outbound outreach. Suspect Interaction/Prospect Engagement: Initiate and nurture contact with potential clients via calls, emails, and personalized messaging. Lead Management: Maintain detailed and accurate lead records within tools like LinkedIn, HubSpot, Salesforce, or Zoho. Sales Collaboration: Support sales managers with pre-sales research, discovery calls, and follow-ups. Position the company as a valuable solution-provider through consultative outreach. Qualify and convert leads into opportunities that align with business goals. Support scalable and repeatable sales processes through data-backed prospecting. Act as a brand ambassador and first point of contact for new customers. Bridge marketing intent with sales execution through customer insight. Preferred candidate profile Qualifications Bachelors degree in Business, Marketing, or related field: Builds foundational knowledge of customer dynamics and business processes. 1–3 years in lead generation, inside sales, or a client-facing business role: Preferred experience in generating leads for Technology solutions, IT Services, Technical consultancy services in Indian B2B environments. Skills Proficiency with CRM platforms and market outreach tools: Familiarity with tools like LinkedIn Sales Navigator, Outreach, Apollo, or HubSpot and/or similar Familiarity with technology business lead generation initiatives, Strong verbal and written communication skills: Comfortable initiating conversations and representing the brand across channels. Goal-oriented mindset with familiarity about Lead Generation KPI. Experience working with metrics such as lead generation business demands - No of Suspects/prospects, conversion rates, outreach frequency, and lead quality. Adaptability and demand generation curiosity: Ability to quickly learn industry verticals, client personas, and value propositions.