Brand/ Product Management/PMT (Pharma - Injectables)

Biological E

1 - 6 years

3 - 6 Lacs

Hyderabad

Posted:1 day ago| Platform:

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Skills Required

product management Brand Management Brand strategy Market Analysis Marketing Pharma Vaccines

Work Mode

Work from Office

Job Type

Full Time

Job Description

Biological E Limited is hiring for Brand/ Product Management (India Pharma/ Vaccine Marketing)

Designation: Executive/Sr. Executive/ Deputy Manager/Manager

Location: Hyderabad

Key Responsibilities:

Own and manage the brand/brand portfolio
Define the brand strategy to meet the growth and market share objectives
Create brand plans and drive integrated marketing communication based on the plan
Partner with the sales leads in achieving the yearly growth, PCPM and market share targets
Program manage the implementation of marketing strategies in the field
Work closely with the field force to assess the response to promotional campaigns that were implemented.
Analyse market data and fine tune the marketing strategies accordingly
Develop customer relationships, analyse customer behaviour and align the branding strategy to the customer needs
Train the field force in implementing the marketing strategies in the field
Work with external partners including market research partners, branding partners to implement the strategy identified
Define and implement digital engagement models with customers and other stakeholders
Drive strategic initiatives (business process improvements, new product introduction, product lifecycle management).

Candidate Skill set:

B.Pharm/M. Pharma + MBA
4-12 years experience into Product Management
Ability to work with cross-functional stakeholders
Ability to drive data driven decisions
Proficiency in MS Excel, MS Powerpoint

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