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Tata Consumer Products
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Brand Manager - Premium Salts

Brand Manager - Premium Salts

Tata Consumer Products

4 - 7 years

6 - 9 Lacs

Mumbai

Posted:2 weeks ago| Platform:

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Skills Required

Sales Packaging development Brand marketing Trade marketing Consumer insights Market research FMCG Stakeholder management Cost analysis Analytics

Work Mode

Work from Office

Job Type

Full Time

Job Description

Key Deliverables on the role:

Build and deliver the topline, bottom and market share of the allotted salt brands for TCPL foods.

Develop/ improve/ Deploy the marketing mix which will upgrade consumers to our brands

Mine consumer insights to strengthen brand proposition, develop communications and deploy media to improve consumer metrices and grow the brands

Be in close contact with and influence stakeholders across all sales channels to drive growth agendas on the brands

Monthly Reviews, analytics and annual MTP and AOP planning to be a key strategic role.

What are the Critical success factors (Key requirement) for the Role?

MBA with 4-7 years of progressive experience in Sales/ Trade Marketing & Brand Marketing functions in leading FMCG companies. A mix of sales and marketing experience is mandatory.

Experience in influencing stakeholders internally & externally, cost analysis, P&L drawing

Self-starter with good communication skills and stakeholder management capabilities

Knowledge & experience of market research methodology, consumer insight generation tools, brand health metrics, product & packaging development cycles, understanding of financial & distribution metrics and levers to drive improvement.

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