7 Audience Insights Jobs

You will be part of an organization of young but experienced individuals with a clear mission and objectives, where quality standards play a crucial role in our business practices. We strongly believe that maintaining high-quality standards significantly enhances the overall performance of the organization. Our commitment lies in ensuring that every individual has the right to verify the authenticity of the products they purchase. We implement highly secure and encrypted codes on product labels that are virtually impossible to replicate. By utilizing secure mobile/web tools, customers can easily verify the genuineness of the products they buy. As an Email Marketing Specialist, your key responsibilities will include experimenting with and adjusting email content as necessary, setting up various workflows, segmenting email lists to enhance campaign effectiveness, optimizing email sign-ups and opt-ins, and providing support to digital marketing initiatives. You will conduct email research to gain insights into customer behavior, analyze past campaigns to identify strengths and weaknesses, and use the findings to improve future outputs. Developing error-free, well-written copy, maintaining a database of opted-in customers, ensuring mobile-friendly email designs, and proofreading key messages will also be part of your responsibilities. Additionally, you will collaborate with designers for graphic requests, manage and refine email lists, secure databases for upcoming campaigns, follow up on emails, place product orders, create digital ads, and track campaign performance. To qualify for this role, you should hold a bachelor's degree in Marketing Management, Communication, Advertising, or a related field and have proven experience in creating impactful marketing campaigns. Previous experience in database management, familiarity with relevant automation and performance evaluation tools, exceptional project management skills, and strong copyediting and copywriting abilities are essential. The ability to collaborate effectively, demonstrate drive and creativity, and work flexible hours when required is also necessary. Knowledge of digital marketing, IT, and the ability to multitask are key skills needed for success in this position. In addition, you will have the opportunity to stay abreast of industry trends, work on real-time projects, and collaborate effectively with cross-functional teams to contribute to the success of marketing campaigns.,

As a Research Associate, your main responsibility will be to gather and analyze data from multiple sources to support campaign strategies. You will work closely with content, marketing, and design teams to ensure that messaging aligns with audience insights. Monitoring performance metrics and offering actionable suggestions for optimization will also be a key part of your role. Additionally, you will be required to conduct competitor and market research to aid in strategic planning. Your ability to summarize findings into clear reports and visual presentations will be crucial in informing decision-making processes. Furthermore, you will play a role in enhancing research methodologies and tools for continuous improvement. This position is full-time and permanent, requiring you to work in person. Kindly share your experience working as a Research Associate in your application.,

As a Management Trainee Digital Planning, you will be an integral part of our team in Mumbai & Gurgaon, where you will immerse yourself in the world of digital media, data-driven marketing, and campaign strategy. Your role will involve hands-on experience in crafting and executing digital media plans across various platforms. Your responsibilities will include assisting in the development of digital media plans tailored to client objectives, budgets, and target audiences. Collaboration with internal teams will be key as you work together to implement digital advertising campaigns on platforms such as Google Ads, Meta (Facebook & Instagram), Programmatic, and others. Through conducting market research and analyzing audience insights, you will continuously strive to enhance campaign effectiveness. Monitoring campaign performance, preparing detailed reports, and deriving actionable insights for optimization will be essential facets of your role. It will also be crucial to stay abreast of the latest trends and innovations in digital advertising, platforms, and ad technologies. Additionally, you will provide support to the team through competitive analysis, budget allocation, and media recommendations. To excel in this role, you should possess a Bachelor's or Masters degree in Marketing, Advertising, Business, or a related field. Strong numerical and analytical skills will empower you to interpret data effectively and optimize campaigns. While familiarity with digital media platforms like Google Ads, Meta Business Suite, DV360, or social media advertising tools is advantageous, the ability to present ideas clearly and collaborate seamlessly with teams and clients is paramount. The ideal candidate must be eager to learn, adaptable to changes, and proactive in problem-solving. Join us on this exciting journey and contribute to the success of our digital planning initiatives.,

As a Social Media Advertising Specialist, you will be responsible for managing and executing multiple ad campaigns across various platforms such as Facebook and Instagram. Your duties will include audience research, account setup, campaign configuration, and implementation. You should have a strong familiarity with Facebook and Instagram services, including Ad Manager, Business Manager, Audience Insights, Facebook Analytics, and Facebook Pixels. An essential aspect of your role will be deploying effective lead nurturing campaign strategies to drive engagement and conversions. You will need to conduct post-campaign analysis to evaluate performance and return on investment (ROI). Regular reporting on client ad performance to the project management team and senior management will be required to ensure transparency and accountability. Furthermore, you will be tasked with developing and optimizing ad creative, ad copy, and landing pages continuously. Your expertise will be leveraged in all aspects of Social Media advertising, covering automation, ad scheduling, conversion tracking, offers, video ads, e-commerce, and bidding optimization. This position is based in Noida, Sector 63. Interested candidates can contact 8851813993 for further information. Kindly note that only face-to-face interviews will be conducted for this role. Job Types: Full-time, Permanent Benefits: - Provident Fund Experience: - Minimum 1 year of experience in META ADS is required Work Location: In person,

As a brand strategy leader, you will collaborate closely with the senior leadership team to establish and outline the overall brand communication, content marketing strategy, and tactical execution in alignment with marketing objectives aimed at enhancing brand awareness and driving profitable growth. You will be a visionary leader with a profound understanding of consumers and extensive expertise in product/service lifecycle management. Your key responsibilities will include developing brand strategy and defining the company's annual marketing roadmap across online and offline platforms, with a focus on achieving a significant share of voice and aspiring to become a category leader. You will serve as the brand custodian for all communications and content, encompassing tactical, internal, external, and social media realms by creating a brand marketing playbook and guidelines. Additionally, you will analyze performance metrics, track industry trends, develop audience insights, and gain a comprehensive understanding of the BFSI sector to craft a content communication strategy across various marketing channels. Conducting detailed content analyses and post-mortem assessments to identify optimization opportunities will be a crucial aspect of your role. You will collaborate with internal and external creative teams to communicate content requirements, ensure adherence to brand guidelines, and define target audiences, value propositions, and core benefits to formulate short and long-term brand content strategies. By establishing a cadence for consumer and competition research, as well as brand tracking, you will drive brand growth and engagement. Furthermore, you will liaise with design and media agencies to brief campaigns, monitor execution quality, and manage the brand portfolio budget effectively. Developing monthly, quarterly, and annual plans to monitor budget compliance and drive top-line and bottom-line growth will be essential. You will oversee the agency network and in-house team to ensure the efficient execution of brand strategies across various mediums. Your role will also involve planning and executing branding initiatives, ATL and BTL activities, setting and monitoring team goals, identifying opportunities for market expansion, and monitoring competition activities to drive business growth effectively. To excel in this position, you should possess a marketing or business administration degree, an MBA with a minimum of 6 years of relevant experience, a strong understanding of consumer journeys, a blend of creativity and analytics, and prior team leadership experience. Your ability to foster teamwork, negotiate with cross-functional teams, and develop communication strategies to achieve business KPIs will be critical for success in this role.,

The purpose of this role is to support a strategist in executing research tasks and uncovering audience and cultural insights to enhance the communications planning process. You will work closely with the internal team to contribute to strategic work for clients, understand the media landscape with a focus on digital channels, and analyze information from various research sources. Additionally, you will participate in brainstorms, contribute to thought leadership initiatives, leverage audience data for strategic deliverables, and stay updated on cultural trends. If you are interested in this opportunity, please send your resume directly to arut.surya@aptita.com.,

As a Management Trainee Digital Planning, you will have the opportunity to join our dynamic team in Mumbai & Gurgaon. This role is perfect for individuals who are deeply passionate about digital media, data-driven marketing, and campaign strategy. Throughout your journey as a Management Trainee, you will acquire practical experience in digital media planning, execution, and optimization across various platforms. Your primary responsibilities will include assisting in the development of digital media plans aligned with client objectives, budgets, and target audiences. You will collaborate closely with internal teams to implement digital advertising campaigns on platforms such as Google Ads, Meta (Facebook & Instagram), Programmatic, and others. Market research and audience analysis will be essential tasks to enhance campaign effectiveness. Monitoring campaign performance, generating reports, and deriving actionable insights for optimization will also be part of your role. Staying abreast of the latest trends and advancements in digital advertising, platforms, and ad technologies is crucial. Additionally, you will provide support to the team through competitive analysis, budget allocation, and media recommendations. To excel in this role, you should possess a Bachelor's or Master's degree in Marketing, Advertising, Business, or a related field. Strong numerical and analytical skills are required to interpret data and optimize campaigns successfully. Familiarity with digital media platforms like Google Ads, Meta Business Suite, DV360, or social media advertising tools would be advantageous. Effective presentation skills and the ability to collaborate with teams and clients are essential. A willingness to learn, adapt to changes, and showcase initiative in problem-solving are key qualities that will contribute to your success in this role.,