6 Audience Builder Jobs

Perficient India is looking for ATC-SFMC Developer-LPL to join our dynamic team and embark on a rewarding career journey Solution Design: Collaborate with stakeholders, including marketing teams, to understand business requirements and translate them into technical solutions within the Salesforce Marketing Cloud platform Design data models, workflows, and automation processes to support marketing campaigns and initiatives Development and Customization: Develop and customize SFMC solutions using the available tools, including Email Studio, Journey Builder, Automation Studio, Content Builder, and other SFMC modules Create and configure email templates, landing pages, forms, and mobile push notifications Data Integration: Integrate SFMC with other systems, such as CRM platforms, data warehouses, or external APIs, to ensure seamless data flow and synchronization Design and implement data imports, exports, and data transformations to support targeted marketing campaigns and personalization efforts Automation and Workflows: Build and manage automation processes within SFMC to streamline marketing operations and campaign execution Configure triggered emails, drip campaigns, customer journeys, and event-based communications using Journey Builder and Automation Studio Audience Segmentation and Personalization: Implement audience segmentation strategies within SFMC based on customer data and preferences Leverage data extensions, contact builder, and audience builder to create targeted segments for personalized marketing communications Troubleshooting and Issue Resolution: Identify and troubleshoot technical issues or errors within SFMC solutions Collaborate with cross-functional teams, including Salesforce administrators, developers, and marketing teams, to resolve issues and ensure smooth system operation

Role & responsibilities Lead the design, development, and execution of integrated marketing automation campaigns across multiple channels. Manage complex Marketing Cloud projects, ensuring timely delivery and successful implementation. Develop and maintain sophisticated email marketing programs, including segmentation, personalization, A/B testing, and automation. Manage and optimize mobile marketing campaigns, including SMS, MMS, and push notifications. Integrate marketing automation with other Salesforce products, such as Sales Cloud and Service Cloud. Analyze campaign performance data to identify trends, measure ROI, and make data-driven recommendations for optimization. Collaborate with cross-functional teams, including marketing, sales, and product, to ensure alignment and achieve business objectives. Stay up to date on the latest Salesforce Marketing Cloud features and best practices. Lead and mentor junior team members on Salesforce Marketing Cloud best practices. Provide thought leadership and expertise on email marketing and digital marketing best practices. Preferred candidate profile Salesforce Marketing Cloud Platform Expertise Several end-end SFMC implementations Thorough knowledge of all core Marketing Cloud products (Email Studio, Journey Builder, Mobile Studio, Social Studio, Advertising Studio, Content Builder, Marketing Cloud Connect Interaction Studio, Data Studio). Advanced Features : Expertise in advanced features like predictive modeling, AI-powered personalization, and complex journey orchestration. Integration : Strong understanding of integrating using Marketing Cloud Connect with other Salesforce products (Sales Cloud, Service Cloud, Commerce Cloud) and external systems. Platform Administration : Ability to manage user permissions, data extensions, and other administrative tasks. Scripting & Coding : Proficiency in AMPscript, SSJS, SQL, HTML, CSS, and JavaScript for advanced customizations and integrations. API Integration : Experience with REST/SOAP APIs for connecting Marketing Cloud with other systems. Data Manipulation : Ability to extract, transform, and load (ETL) data from various sources.

Job Overview: We are seeking an experienced Performance Marketing Specialist to manage and optimize paid advertising campaigns across multiple platforms, including Google Ads, Facebook Ads, LinkedIn Ads, and Account based marketing for B2B client. The ideal candidate should have a deep understanding of paid media strategies, audience targeting, A/B testing, and budget management to ensure maximum ROI. Responsibilities: Develop, execute, and optimize paid ad campaigns across various digital platforms. Conduct market research and audience segmentation to improve ad performance. Monitor ad performance metrics, analyze data, and implement necessary adjustments. Collaborate with the content and design teams to create high-performing ad creatives. Stay updated with the latest trends in digital advertising and best practices. Manage and optimize ad budgets to achieve marketing goals. Requirements: 5+ years of experience in performance marketing, PPC, or digital advertising. Strong expertise in Google Ads, Facebook Ads, LinkedIn Ads, and other paid media platforms. Ability to analyze data and generate insights for continuous improvement. Experience in conversion rate optimization (CRO) and A/B testing. Proficiency in Google Analytics, Tag Manager, and tracking tools. Strong communication and problem-solving skills. Should have worked in an agency.

Roles & Responsibilities: Design, develop, and implement advanced solutions using Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio, Contact Builder, etc.). Create and manage multi-channel marketing campaigns across email, SMS, push, and web using AMP script, SQL, and scripting tools. Lead Marketing Cloud integrations with Salesforce Sales Cloud or Service Cloud using connectors, APIs, and data extensions. Collaborate with stakeholders to gather business requirements and translate them into scalable and performant solutions. Lead and mentor a team of developers or junior marketing cloud consultants, ensuring best practices and quality standards. Implement and manage data segmentation, personalization strategies, and dynamic content. Troubleshoot and resolve technical issues, performance bottlenecks, and system bugs. Contribute to roadmap planning, solution design, and technical architecture for marketing automation. Ensure CAN-SPAM, GDPR, and other compliance requirements are followed in marketing practices. Required Skills & Qualifications: 8+ years of Salesforce experience, including 4+ years of hands-on Marketing Cloud development. Strong experience in AMPscript, SSJS, SQL, APIs, Data Views, and CloudPages. Proficient in using Marketing Cloud tools: Journey Builder, Automation Studio, Email Studio, Contact Builder, and Audience Builder. Solid understanding of Salesforce Sales Cloud or Service Cloud, with hands-on configuration and development experience. Experience integrating Marketing Cloud with core Salesforce clouds via Marketing Cloud Connect or APIs. Familiarity with REST/SOAP APIs for data exchange between Salesforce platforms and third-party systems. Experience in leading technical teams, managing workloads, and mentoring junior resources. Salesforce certifications preferred: Marketing Cloud Email Specialist Marketing Cloud Consultant Sales Cloud Consultant or Service Cloud Consultant Platform Developer I/II (good to have)

About Lowes Lowes Companies, Inc. (NYSE: LOW) is a FORTUNE 50 home improvement company serving approximately 16 million customer transactions a week in the United States. With total fiscal year 2023 sales of more than $86 billion, Lowes operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Bengaluru, Lowes India develops innovative technology products and solutions and delivers business capabilities to provide the best omnichannel experience for Lowes customers. Lowe’s India employs over 4,200 associates across technology, analytics, merchandising, supply chain, marketing, finance and accounting, product management and shared services. Lowe’s India actively supports the communities it serves through programs focused on skill-building, sustainability and safe homes. For more information, visit, www.lowes.co.in. About the Team The Audience Architecture team is responsible for leading and discussing audience targeting strategies and audience enablement/implementations with partners, leading optimization strategies across assigned accounts, and working internally with the Programmatic and other media investment teams to make sure the audience strategies are implemented properly. The team will work with cross-functional teams to help deliver Lowe’s omni-channel customer engagement and retention strategies for the Lowe’s customer segments (and respective subsegments). The team will own the creation and orchestration of unified, prioritized audience strategies that target specific customer segments during moments that matter to drive personalization efforts at scale. Job Summary: This will be an audience-focused role that involves working with clients on audience strategy, channel onboarding, and audience syndication. The main purpose of the Analyst for Audience Architecture team is to identify, size and build audiences to support the audience activation to target specific customer segments across cross functional teams & channels to deliver a unified, personalized experience. You will be expected to understand business requirements to build audiences leveraging 1P/2P/3P data at scale with efficiency and accuracy. Roles & Responsibilities: Core Responsibilities: Identify, size, and syndicate the highest value audience to target specific customer segments during key Home Improvement moments that matter to drive meaningful customer experiences. Work with Media teams and MarTech and manage day-to-day activation of audience. Translate department specific marketing needs into audience architecture and syndication. Assist in the development of Marketing customer taxonomy maintaining a customer definition repository to instill audience unification across channels and initiatives. Support the Marketing governance process for audience creation, activation, and measurement. Participate in team meetings and knowledge sessions to share new learnings, strategies for targeting audiences and to provide feedback on the platform and governance. Support the orchestration of audience activation across cross functional teams & channels to deliver a unified, personalized experience. III. Years of Experience: 1-3 years of fulltime experience IV. Education Qualification & Certifications (optional) Required Minimum Qualifications : Bachelor’s Degree in engineering or Masters in Economics or Business Analytics V. Skill Set Required Primary Skills (must have) Key Skillset: Power Bi, SQL, Advance excel, prior experience leveraging customer data(1st, 2nd or 3rd party) and preferred exposure with Media Platforms Curiosity- a desire to understand the audiences and the “why” and “how” behind their syndication. Analytical skills- the ability to leverage understanding of business and customer to verify the audience logic and recommend optimizations. Effective Communication- the ability to communicate and collaborate on challenges and recommendations to syndicate or optimize audiences with teams of all technical and analytical sophistication. Problem Solving- An understanding of how to approach any potential issues with the platform/data, along with a basic understanding of simple media channel-related troubleshooting. Data familiarity- Experience with leveraging 1P/2P/3P customer data to refine and define target audience creation. Highly organized with attention to detail Secondary Skills (desired) Audience Syndication & Activation platforms - Epsilon, Audisense, Azira, Adobe Analytics, Meta Ads Manager, Campaign Manager 360 Experience in Omni Channel Retail Proficiency in Microsoft Office (Excel & Powerpoint) BI and analytics tools like PowerBI, Tableau, SQL, R, Python Hands on experience of a DMP, CDP, CRM platform, other ad tech platforms for audience development, onboarding or/and syndication and taxonomy structure maintenance. Media Experience – Some experience working with Paid Media channels from campaign activation to audience strategy and targeting. Marketing background - Experience in audience development, data driven marketing and/or digital marketing with a strong understanding in ad tech landscape and addressable media ecosystem.

About The Role The Marketing Cloud Developer is responsible for understanding business requirements and delivering high-quality technical solutions that empower the Marketing teams to utilize the Marketing Cloud automation platform. This position will support the email marketing team with building custom queries, email templates, amp script-based dynamic templates, automation jobs, and build out comprehensive customer journeys. Primary Skills Job Requirements Good written and verbal communication skills Ability to work effectively with non-technical personnel Experience with email and/or marketing automation software and integration with databases Knowledge of Salesforce Marketing Cloud (SFMC) aka ExactTarget is required. Experience working with all Marketing Cloud Builders and Studios, including Mobile Connect and Personalization Builder for Emails Develop responsive email templates with extensive knowledge of AMPscript Front-end development building Cloud Pages utilizing HTML, CSS, JavaScript and AMPScript is very essential Experience implementing automated solutions utilizing Marketing Cloud Server-Side Java Script (SSJS) would be beneficial Master with SQL and robust understanding of Marketing Clouds contact data model Experience utilizing Journey Builder with thorough understanding of Audience Builder configuration. Ability to elicit requirements and translate to technical solutions that can scale across multiple business units Experience with web service integration (REST/SOAP) would be beneficial