Asst/Deputy Manager/Manager (Social Media)

Job Description

The Social Media Manager will be responsible for planning, implementing, managing, and monitoring the company's social media strategy. This role aims to increase brand awareness, improve marketing efforts, and boost admissions. Duties & Responsibilities Strategy & Planning: Perform research on current benchmark trends and audience preferences. Design and implement a social media strategy to align with business goals. Set specific objectives and report to management. Analyze the long-term needs of the company's social media strategy and offer quarterly reports to the management and committees that outline any necessary changes to the digital marketing plan. Content Creation & Management: Generate, edit, publish, and share engaging content daily (e.g., original text, photos, videos, and news). Oversee social media accounts design (e.g., Facebook timeline cover, profile pictures, and blog layout). Monitoring & Analytics: Monitor web traffic metrics. Develop monthly reports on emerging social media trends that will be submitted to management. Collaboration & Communication: Collaborate with other teams, like branding/marketing, admissions, and committees, to ensure brand consistency. Communicate with followers, respond to queries in a timely manner, and monitor customer reviews. Work closely with the branding/marketing/admission team and College Committees to develop social media campaigns that help to achieve corporate marketing goals. Monitor the company's social media accounts and offer constructive interaction with users. Innovation & Improvement: Suggest and implement new features to develop brand awareness. Stay up-to-date with current technologies and trends in social media, design tools, and applications. Create methods for finding and saving online customer reviews. Desired Candidate Profile Experience: Social media marketing experience. Platform Voice: Ability to develop the right voice for each social media platform. Community Building: Proven ability to build social media communities. Campaign Measurement: Ability to measure the success of campaigns. Personal Attributes: Should be enterprising, passionate, and an Influencer. Interpersonal Skills: Strong relationship-building skills and a drive for Quality Assurance. Teamwork: Strong interpersonal effectiveness and teamwork skills. Communication: Excellent Presentation and Communication skills. Problem-Solving: Problem-solving and analytical skills. Multilingual: Ability to communicate in other languages. Leadership: Leadership, creativity, independence, and self-motivation