Assistant Manager/Manager- Product Marketing

3 - 6 years

5 - 7 Lacs

Posted:1 day ago| Platform: Naukri logo

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Work Mode

Remote

Job Type

Full Time

Job Description

Role Summary:

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As Manager Product Marketing, youll help bring our insurance offerings to life across customer and partner touchpoints. From new product launches to campaign sustenance, you’ll play a key role in crafting marketing stories that are sharp, effective, and brand-aligned — all while managing timelines and stakeholder expectations with clarity.

Key Focus areas:

  • Driving product marketing delivery across customer, sales, and digital channels for new launches and ongoing campaigns.
  • Collaborating with internal teams and external partners to translate product features into compelling messaging — both visual and verbal.
  • Coordinating creative execution for product-focused assets: brochures, banners, explainers, pitch decks, social media, and more.
  • Ensuring brand consistency across formats, while adapting content for different customer cohorts, regional markets, and use-cases.
  • Managing timelines and owning project trackers to ensure smooth rollouts and timely delivery.
  • Contributing to content and campaign ideation with a user-first, insight-led mindset.

Qualifications & Competencies:

  • 3+ years of experience in product marketing.
  • A strong eye for communication — both in writing and visual design.
  • Strong collaboration, documentation, and communication skills.
  • Comfort with fast-paced delivery and multiple workstreams.
  • Prior experience managing creative agencies or internal designers.
  • Working knowledge of design tools like Canva is a plus.
  • Insurance/financial services experience is helpful but not a must — the right attitude matters more.

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