Job
Description
You will be responsible for expanding and growing the product line to include special items and achieve significant growth in non-ticket revenue. You will integrate innovative ideas from the Marketing Team into merchandise collection strategies. Developing and implementing a seasonal and core product mix that is balanced with regards to demographic diversity will be part of your responsibilities. You will create and maintain product development calendars for Wonderla branded apparel, toys, and other merchandise collections to ensure that key milestones are met and product launches are delivered on schedule. Working with the Creative team/agency to design, curate, and source a unique line of Apparel and Merchandise will be essential. Your role will involve managing the entire product lifecycle from planning, buying, and selecting merchandise to product placement and sales strategies across all parks. You will analyze the most profitable products and adjust future offerings accordingly. You will consolidate product needs from all parks to develop product design requests for design partners, ensuring the needs of all businesses are met. Implementing a visual plan for displaying products online and at all retail stores, driving sales, controlling costs, organizing promotions, and implementing performance management processes to improve retail outlet performance will also be part of your responsibilities. You will be required to develop plans to ensure sales in all segments through cross offers, cross-selling, and proper signage. Overseeing and ensuring all design and development activities are carried out within the budget and are related to market demands and business strategy will also be crucial. Maximizing revenue opportunities and delivering a unique and memorable customer experience will be key focus areas of your role. Your key skills should include Category Management, Product development, Buying and Merchandising, Forecasting & planning, International sourcing, Brand Management, Retail Operations, Strategic Planning & Execution, Profit and Loss Rationalization, Inventory Management, Supply Chain Management, Vendor Management, and Brand Management. To qualify for this role, you should have a Bachelor's degree in Business, Marketing, Merchandising, Retail Management, or a related field. A minimum of 8 years of experience in category management, product development, buying and merchandising, or a related field within retail or the entertainment/amusement industry is required. A proven track record of managing merchandise collections, preferably in the apparel or branded goods sector, is essential. Experience working with cross-functional teams, including marketing, creative design, and supply chain, to align product launches and sales strategies is also necessary. Prior experience in a theme park or tourism-focused retail setting is a plus.,