Assistant Manager - Marketing & Communications

Job Description

Position Overview: We seek an experienced and proactive Assistant Manager of Marketing & Communications to join our team. This role will oversee marketing team activities, manage digital and brand communication strategies, and drive impactful market research initiatives. Key Responsibilities: Team Leadership & Development o Oversee and manage the marketing team to ensure productivity and foster a collaborative, innovative environment. o Provide training, mentorship, and guidance to team members, enhancing their skills and effectiveness. o Conduct team meetings regularly to assess progress, establish goals, and address challenges. Communications & Digital Marketing o Design and execute SEO/SEM strategies to increase brand visibility and website traffic. o Conduct keyword research and manage digital content to optimize search engine performance. o Lead digital marketing initiatives, including email and WhatsApp campaigns, to connect with the target audience. o Manage display advertising campaigns to boost brand recognition across all channels. Brand Strategy & Development o Develop and implement brand communication strategies, ensuring cohesive brand messaging across online and offline channels. o Oversee brand positioning to strengthen and maintain the companys reputation. o Build brand awareness through both organic and paid channels, focusing on consistent messaging and high-impact visuals. Lead Generation & Marketing Tools o Manage lead generation through B2B platforms (e.g., IndiaMART) and digital tools like LinkedIn Sales Navigator. o Oversee in-house systems such as DSS (Desired Sales System), CDS (Competitive Discount System), and DRS (Dealer Replenishment System) to streamline marketing efforts. Market Research & Analysis o Conduct competitor analysis and identify emerging market trends to shape marketing decisions. o Prepare and present Management Information System (MIS) reports for senior management, offering insights on industry benchmarks and competitive analysis.