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Assistant Manager - Digital Marketing

5 - 7 years

2 - 3 Lacs

Posted:1 month ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Job Description We are looking for a strategic, result-driven Assistant Manager - Digital Marketing to join our growing marketing team. The ideal candidate will be responsible for planning, Executing and Optimizing online Marketing Campaigns including tasks like Website Management, Content Marketing, Managing social media SEO/SEM, email Marketing, display advertising campaigns. The duties also involve working on google reviews/analytics/web trends, online branding, identifying trends and new growth strategies. The candidate should have eye for precision on creative designs for branding and advertising developing and executing digital strategies that drive traffic, engagement, and lead generation across various online channels. Key Responsibilities Develop and implement digital marketing strategies across SEO, SEM, social media, email marketing, and content marketing. Plan and execute paid campaigns on Google Ads, Facebook, Instagram, LinkedIn, and other platforms. Monitor and analyze campaign performance metrics (CPC, CTR, conversions, ROI) and generate performance reports. Coordinate with internal design, content, and sales teams to ensure consistent brand messaging. Optimize website content for SEO to improve organic traffic and search rankings. Manage marketing automation tools and CRM for nurturing leads and improving customer journey. Research industry trends and competitor activities to identify new opportunities for growth. Oversee social media presence and engagement across platforms like Instagram, Twitter, LinkedIn, and YouTube. Collaborate with external agencies/vendors when required for specialized digital campaigns. Key Skills Required Strong understanding of Marketing knowhows. Ability to analyze data driven identification of trends recommendations. Proficiency in Website analytics tools (e.g. Google analytics) SEO tools and social media platforms. Strong Communication skills. Qualifications Bachelors degree in Marketing, Business Administration, or related field (MBA preferred). Google Ads or Facebook Blueprint certifications are a plus. Salary: As per Industry Standard.

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