Art Director

About the Role

Key Responsibilities

• Define and drive the overall visual direction and brand design strategy for all creative projects
• Actively contribute to the design and creative process - from brainstorming, concept development, to final execution
• Collaborate with stakeholders to create innovative visual solutions aligned with business goals and marketing strategies
• Ensure visual consistency and excellence across all touchpoints including websites, social media, digital ads, presentations, print, and event collateral
• Mentor, guide, and provide constructive feedback to junior designers and creative team members
• Conduct creative reviews and maintain high standards of quality and creativity
• Stay updated with emerging design trends, tools, and technologies, and proactively introduce innovative ideas
• Translate complex concepts into visually engaging and emotionally resonant design experiences
• Collaborate with marketing and content teams to ensure creative work supports campaign objectives and brand narratives
• Lead visual storytelling initiatives that resonate with both B2B and B2C audiences
• Own brand guidelines and ensure consistent usage across departments and partner teams

Key Skills & Competencies

Creative & Design Skills

• Strong visual design skills with a solid understanding of typography, color theory, layout, composition, and branding
• Proficiency in industry-standard design tools like Adobe Creative Suite (Photoshop, Illustrator, InDesign), Figma, Sketch, or similar platforms
• Experience in creating assets for digital (websites, mobile, social media, ads) and print mediums
• Strong concept development skills with an ability to translate briefs into innovative and high-impact campaigns
• Experience in motion graphics and video editing tools (After Effects, Premiere Pro) is a plus

Strategic Thinking & Leadership

• Ability to align creative execution with broader marketing and business strategies
• Strong presentation and storytelling skills to communicate ideas effectively to stakeholders and leadership
• Proven experience in leading creative teams or mentoring junior designers
• Ability to handle multiple projects simultaneously and manage priorities in a fast-paced environment
• Understanding of design thinking, user-centered design principles, and branding in the digital age

Marketing & Digital Acumen

• Exposure to B2B and B2C SaaS or tech-driven industries is preferred
• Strong understanding of digital marketing campaigns, performance marketing, and conversion-focused design
• Familiarity with UX/UI design principles and working knowledge of web and mobile interface standards
• Keen awareness of social media trends, consumer behavior, and digital content formats

Qualifications

• Bachelors or Masters degree in Graphic Design, Fine Arts, Visual Communication, or a related field
• 10 + years of experience in creative leadership, art direction, or senior design roles
• Portfolio showcasing a range of high-quality, strategic creative work across various media
• Prior experience in an agency or fast-paced in-house creative/marketing team is a plus

What Youll Bring

• A passion for creativity, design innovation, and storytelling
• A growth mindset with the ability to inspire and lead a creative vision
• A collaborative spirit and openness to feedback and diverse perspectives
• Attention to detail and a strong commitment to quality