Area Sales Manager- GT - Punjab

You will be responsible for meeting Sales & Development targets through the effective implementation of area sales and development plans. Your role will involve planning and achieving distribution expansion according to budget plans, as well as managing stocks and logistics for the area. It will be crucial to ensure that distributor claims are settled on time through proper scrutiny and on-field verification, while also maintaining agreed ROI for the distributors. To achieve sales targets, you will need to analyze Nielson and internal data from various markets and implement sales strategies accordingly. Developing a distribution strategy in alignment with the changing channel mix will be essential. Monitoring the availability and performance of manpower at Distribution Centers as per plan, and highlighting any deviations to the Regional Sales Manager, will also be part of your responsibilities. You will be required to execute and track distribution expansion by different parameters such as class of towns, type of OLs, and category, and take corrective actions when necessary. Implementing distributor MIS packages and ensuring compliance with timelines will be crucial. Planning for new product launches based on channel requirements and understanding category and distribution objectives will also be a key aspect of your role. In addition to the above duties, you should have experience in managing field sales teams, sales associates, and merchandisers. Proficiency in promotional planning, budgeting, and trade management will be necessary for this role. Furthermore, executing merchandising strategies by channels and categories, and ensuring shelf share greater than the market for Tier 1 SKUs, will be part of your responsibilities. You will also need to ensure that targeted productivity norms for channels and categories are met effectively. Overall, your experience in handling sales teams and promotional activities, along with your ability to manage trade effectively, will be essential for success in this role.,