16 Appsflyer Jobs

The role, based in Mumbai, requires a candidate with a B.E/B.Tech/ MBA qualification and 5-7 years of experience, including a minimum of 3 years in Corporate/Commercial banking or fintech domain. The ideal candidate should have exposure to business banking platforms or merchant-facing tools. As a Product Manager, you will be responsible for developing a scalable and modular product suite for diverse business segments, ranging from Individuals and Sole Props to large corporate entities. Regular market visits, merchant interviews, and user research will be conducted to understand nuanced collection needs across sectors and identify whitespace opportunities and segment-specific workflows. Collaboration with stakeholders is key, where you will champion alignment by presenting business cases, prototypes, and product demos. Data-driven decision-making is vital, using tools like Appsflyer, Firebase, Clevertap, and internal dashboards to monitor product performance, user journeys, drop-offs, and engagement. Analysis of funnels, retention, and revenue metrics will be required to identify actionable optimizations, along with implementing and monitoring A/B tests for critical user flows. Customer-centric product design is emphasized, ensuring that every feature solves real user problems with simplicity and measurable value. Guiding UX/UI teams to build intuitive interfaces optimized for different user personas and leading internal and external UATs before rollouts are also part of the responsibilities. The candidate should have 5-7 years of product management experience, with at least 3-5 years in commercial banking, fintech, or B2B platforms. Strong proficiency in tools like Appsflyer, Firebase, Clevertap, or similar tools is required. Additionally, the ability to translate customer pain points into well-defined product requirements and a strong analytical mindset with experience in using SQL, dashboards, or experimentation platforms are essential for this role.,

You will be part of an innovative Indian direct-to-consumer hair care brand, Traya, which offers holistic treatment for individuals dealing with hair loss. As a pivotal member of the team, you will be responsible for owning Key Business Metrics for the web and app platforms in close collaboration with the leadership. Your role demands a high level of autonomy and involves hunting for valuable insights in data which can be translated into projects to drive revenue for the organization. Your core competencies will include data analysis, visualization, SQL, Python, and Pandas, along with tagging implementation reporting and optimization to generate enhanced insights from data for improving conversion rates and platform engagement. Collaboration will be key as you work across various departments such as product, tech, marketing, content, and brand teams. Experience with tools like Google Analytics (GA4), Google Tag Manager, Branch, AppsFlyer, MoEngage will be advantageous but not mandatory. This role offers a fantastic opportunity to be part of a fast-growing D2C health brand focused on revolutionizing health solutions for both men and women in India. We are seeking a smart, passionate professional with a strategic mindset who is eager to contribute to the rapid growth of the organization. Basic requirements include a minimum of 5 years of relevant experience, familiarity with D2C brands, and proficiency in Python, PySpark, and SQL. Desired qualities for the role include analytical skills, curiosity, attention to detail, self-motivation, teamwork, problem-solving abilities, efficient prioritization, adaptability to a fast-paced environment, positive attitude, creative thinking, and a hunger for rapid learning. Joining Traya offers a host of benefits such as exponential learning opportunities, personal and professional growth, mentorship, autonomy in decision-making, a data-driven work environment, a fun and enthusiastic culture, and top-notch digital marketing exposure.,

Role & responsibilities Eligibility: (i) 4-8+ years of relevant experience (ii) 50% or 5 CGPA throughout starting Xth Std. Candidate should be comfortable working in Night Shift Roles and Responsibilities Lead and mentor team of performance account manager experts and execute and deliver KPIs of performance campaigns Strategize, plan and execute campaigns effectively while ensuring consistent optimisation and performance tracking Driving aligned ROAS will the key performance indicator of this part of the role Continuously analyse and optimise campaign performance metrics including CTR,CPC,CPA,CPI and ROAS. Implement A/B testing strategies to improve conversion rates and ad performance. Identify performance issues and work with MMP and product team to pinpoint the root cause analysis Address creative issues including out of spec, disapproved creatives, tracking and reporting issues to Campaign Manager, Campaign Activation Stay updated with industry trends, algorithm updates and best practices to maintain a competitive edge.Assist with documenting, updating and maintaining trafficking and work-flow procedures for client accounts Be a critical participant in testing new products and features with P&E Provide assistance on ad hoc projects and client emergencies as needed Help with troubleshooting issues with media plan placements through various third-party tagging implementations and internal reporting tools Skills and Experience Required Expert in Performance advertising, Creative Management, Pixel Management, advertising standards namely VAST and VPAID Expert on execution of the campaign using : adjust,appsflyer,kochawa,Apasalar,tune (DSPs, SSPs, Exchanges or in-house ad-network tools) Able to troubleshoot complicated discrepancies between DSP and adservers or DSPs and SSPs. Expert on Viewability, Optimization, Private marketplace deals and ad fraud measurement with Ad-verification and Audience verification vendorssuch as MOAT, DoubleVerify, Nielsen DAR and others Knowledge of Salesforce, Jira and Operative.One and google work products (gmail, google drive, google sheets) Strong communication skills, able to lead conversations that involve Sr. counterparts Flexible to work in 24x7 environment and in night shift. Deep understanding of data or data modelingand able to objectively identify insights for sharing with stakeholders. MMP expertis.Proven track record of building and scaling acquisition campaigns with a strong focus on ROI Preferred candidate profile

Role & responsibilities Technical Consultation: Serve as the POC for clients, guiding them on AppsFlyer implementation, configuration, and best practices. Integration Support: Assist clients in integrating AppsFlyer SDKs, APIs, and partner solutions across iOS, Android, and web environments Appsflyer Services: Assist client with Appsflyer SmartScripts,In-app events,OneLink creation etc Data Analysis & Insights: Help clients interpret attribution data, analyze campaign performance, and optimize their marketing strategies using AppsFlyer insights. Documentation & Knowledge Sharing: Contribute to technical documentation, FAQs, and knowledge base articles to support clients and internal teams. Required Skills & Qualifications: Experience: 5+ years in a technical consulting, solutions engineering, or implementation role within the mobile marketing, AdTech, or MarTech industry. Technical Proficiency: Hands-on experience with AppsFlyer, mobile attribution, mobile SDK integration, REST APIs, and webhooks. Programming Knowledge: Familiarity with JavaScript, Python, or mobile development (Swift/Kotlin) is a plus. Analytical Skills: Strong understanding of marketing analytics, campaign tracking, and data interpretation. Problem-Solving: Ability to troubleshoot complex integration issues and recommend practical solutions. Industry Knowledge: Understanding of mobile ad networks, user acquisition, retargeting, and digital marketing trends. Preferred Qualifications: Previous experience working with AppsFlyer (is must) or similar attribution platforms (Adjust, Branch, Singular, etc.). Experience with MMPs (Mobile Measurement Partners) and their role in the mobile ecosystem. Background in mobile marketing, advertising technology, or SaaS solutions. Preferred candidate profile Immediate to max 15 days local Bangalore candidate preferred

About the Role: We are looking for a skilled and experienced Assistant Manager / Manager Digital Marketing to join our upcoming Medical Weight Loss Venture . The ideal candidate will have 35 years of experience in digital marketing within healthcare, health-tech, or weight loss domains, with a strong ability to drive impactful campaigns and deliver measurable results. Key Responsibilities: Develop and execute digital marketing strategies to increase brand awareness and generate leads. Manage end-to-end digital campaigns across channels such as email, social media, Google, Facebook, and display advertising. Track and optimize campaign performance using data and analytics. Collaborate with content, design, and product teams to deliver engaging digital experiences. Provide performance reports and actionable insights using tools like Google Data Studio or Tableau. Stay up-to-date with the latest digital trends, tools, and best practices. Qualifications & Skills: 24 years of hands-on experience in digital marketing. Expertise in running and optimizing Facebook Ads, Google Ads, and App Campaigns. Experience with user acquisition, retargeting, and funnel optimization. Strong analytical skills with the ability to interpret campaign data and performance metrics. Proficiency in Excel; familiarity with Data Studio or Tableau is a plus. Working knowledge of SEO and SEM implementation. Experience with attribution tools like Appsflyer. Strong communication, collaboration, and project management skills. Self-motivated, detail-oriented, and results-driven.

Manage Facebook Ads for high ROI, optimize campaigns, analyze performance data, reduce CAC, increase conversions, coordinate with design teams, and track results using tools like Appsflyer or Moengage. Required Candidate profile Graduate with 4–5 years’ experience in Facebook Ads, PPC, or performance marketing. Strong in analytics, tools, and good English communication skills required.

Develop and execute successful SEO and ASO strategies for short and long term. Ability to Manage the team of SEO Specialists Conduct keyword research to guide content teams Review technical SEO issues and recommend fixes. Required Candidate profile Proven experience as SEO Manager Knowledge of standard and current SEO practices Knowledge of HTML/CSS Experience with SEO reporting Experience with ASO & SEO Tools, such as: Google Firebase, App,.

About the Role: We are seeking a talented and experienced Assistant Manager / Manager for Digital Marketing to join our New Medical Weight Loss Venture. The ideal candidate will have a minimum of 3-5 years of experience in digital marketing in healthcare, health-tech or weight loss space and a proven track record of driving successful marketing campaigns across various digital platforms. The person will be responsible for developing and implementing digital marketing strategies to increase brand awareness, drive traffic to our website, and generate leads. Roles and Responsibilities: Develop and implement digital marketing strategies to drive brand awareness and generate leads Manage all digital marketing campaigns, including email, social media, and display advertising Analyse campaign performance and make data-driven decisions to optimize marketing efforts Collaborate with internal teams to create engaging content for digital platforms Monitor and report on key performance metrics to track the success of marketing campaigns Stay up-to-date on industry trends and best practices in digital marketing Qualification: Working experience of working on New Acquisition and Remarketing campaigns. Working Proficiency in Excel, and be able to analyse data visualizations on data studio or Tableau. 3-5 years of Experience in Digital Marketing. In-depth knowledge of Facebook Ads, Google Ads & App Campaigns. Proven analytical and quantitative skills including a strong understanding of online marketing metrics. Excellent communication, collaboration, and people management skills. Driven, self- motivated, organized, and excited about what we can achieve together. Good knowledge of Appsflyer, Excel and Tableau. Should have understanding to implement SEO, SEM with some guidance.

Roles and Responsibilities: - Develop and implement digital marketing strategies to drive brand awareness and generate leads - Manage all digital marketing campaigns, including email, social media, and display advertising - Analyze campaign performance and make data-driven decisions to optimize marketing efforts - Collaborate with internal teams to create engaging content for digital platforms - Monitor and report on key performance metrics to track the success of marketing campaigns - Stay up-to-date on industry trends and best practices in digital marketing Qualification: - Should have managed monthly budget of Rs.1 Crore - Working experience of working on New Acquisition and Remarketing campaigns - Working Proficiency in Excel, and be able to analyze data visualizations on data studio or Tableau. - 2-4 years of Experience in Digital Marketing. In-depth knowledge of Facebook Ads, Google Ads & App Campaigns. - Proven analytical and quantitative skills including a strong understanding of online marketing metrics. - Excellent communication, collaboration, and people management skills. Driven, self-motivated, organized, and excited about what we can achieve together. - Good knowledge of Appsflyer, Excel and Tableau.

We are seeking a talented and experienced Manager of Digital Marketing to join our team. The ideal candidate will have a minimum of 3 years of experience in digital marketing and a proven track record of driving successful marketing campaigns across various digital platforms. The Manager of Digital Marketing will be responsible for developing and implementing digital marketing strategies to increase brand awareness, drive traffic to our website, and generate leads. Roles and Responsibilities: - Develop and implement digital marketing strategies to drive brand awareness and generate leads - Manage all digital marketing campaigns, including email, social media, and display advertising - Analyze campaign performance and make data-driven decisions to optimize marketing efforts - Collaborate with internal teams to create engaging content for digital platforms - Monitor and report on key performance metrics to track the success of marketing campaigns - Stay up-to-date on industry trends and best practices in digital marketing Qualification: - Should have managed monthly budget of Rs.1 Crore - Working experience of working on New Acquisition and Remarketing campaigns - Working Proficiency in Excel, and be able to analyze data visualizations on data studio or Tableau. - 2-4 years of Experience in Digital Marketing. In-depth knowledge of Facebook Ads, Google Ads & App Campaigns. - Proven analytical and quantitative skills including a strong understanding of online marketing metrics. - Excellent communication, collaboration, and people management skills. Driven, self-motivated, organized, and excited about what we can achieve together. - Good knowledge of Appsflyer, Excel and Tableau.

Key Responsibilities : Accountable for developing and executing the organization-wide Performance Marketing and Customer Acquisition strategy, overseeing planning, budgeting, reporting, and execution across paid media channels Develop and execute digital marketing strategies aimed at driving conversions and increasing revenue. Responsible for driving growth and maximizing ROI through strategic management of biddable media. Own and deliver on user growth targets, ensuring alignment with overall business objectives and performance metrics. Establish and manage attribution models, multi-channel tracking, and quality control to ensure accurate performance measurement. Hands on experience in App installation campaign & Attribution Tools Develop a comprehensive performance reporting framework, including analytics and ROI tracking for mobile apps and digital channels, to continuously optimize marketing investments. Enhance marketing effectiveness through ongoing A/B testing, innovative strategies across various platforms, and the integration of new products/formats. Collaborate actively in co-creation and planning processes to drive impactful results. Tools: In- depth knowledge & experience of running Google Ads, Meta Ads, Twitter Ads and other paid channels. Well verse with Attribution tools: Appsflyer/Adjust & hands on experience in App Installation campaigns Exposure to CRM and automation tools will be a plus.

Senior Paid Media Manager Location: Salt Lake, Sector V, Kolkata, West Bengal, India Job Type: Full-time | Permanent Our client is a rapidly growing digital commerce group managing multiple eCommerce brands across global and Indian markets. As they continue to scale their marketing operations, they are seeking a data-driven and strategic Senior Paid Media Manager to lead their performance marketing efforts across web, app, and marketplace platforms. If you're passionate about paid media, attribution models, funnel optimization, and working with agile teams in a fast-paced environmentthis is your opportunity to make a significant impact. About the Role: As a Senior Paid Media Manager, you will be responsible for developing and executing multi-platform performance strategies that drive measurable growth. You'll collaborate with marketing, product, and technical teams to implement data-backed campaigns, improve attribution, and refine conversion funnels across channels like Google, Facebook, Amazon, Flipkart, and more. Key Responsibilities: Strategic Planning & Execution: Develop and implement performance marketing strategies aligned with business goals. Manage paid campaigns across platforms including Google Ads, Facebook Ads, native ads, and marketplaces (Amazon, Flipkart, Myntra, Jiomart, etc.). Execute app marketing strategies including user acquisition campaigns, app store optimization (ASO), and mobile-focused performance tactics. Analytics & Attribution: Utilize analytics platforms such as AppsFlyer, Microsoft Clarity, Firebase, and GA4 for tracking, attribution, and performance optimization. Manage tag integration and SDK implementation (GA4, Tag Manager, eCommerce data layer pushes). Analyze and improve the full conversion funnelnot just last-click performance. Marketplace & Social Advertising: Plan and optimize paid ads for third-party marketplaces and platforms like ShareChat, Snapchat, and emerging native ad networks. Continuously monitor and adjust bidding strategies, creative assets, and targeting criteria. Collaboration & Communication: Collaborate with developers and product teams to improve landing pages, page load times, and other ad-related technical improvements. Share insights with cross-functional teams to drive alignment and improve overall campaign impact. Reporting & Optimization: Build dashboards and reporting systems using tools like Looker Studio. Perform audits and continuously refine ad copy, creatives, and keyword strategies. Stay ahead of digital advertising trends, tools, and competitive insights. Qualifications: Must-Have: Bachelor's degree in Marketing, Business, or a related field. 5–7 years of paid media experience in an agency or eCommerce environment. Expertise in managing scalable campaigns across Google Ads, Facebook Ads, and marketplaces. Experience with marketing analytics tools (AppsFlyer, Firebase, GA4, Microsoft Clarity). Proficiency in tag management and attribution setup using SDKs and cloud-based tools. Strong understanding of SEO/SEM principles and conversion optimization. Nice-to-Have: Certifications in Google Ads, Meta Blueprint, and Google Analytics. Experience with 3rd party tools like SEMrush, Ahrefs, SimilarWeb, Screaming Frog, Keyword Planner. Familiarity with native ad networks and media buying strategies. Why Join Our Client's Team? Work on high-impact paid media campaigns in a rapidly growing eCommerce landscape. Collaborate with diverse teams across geographies and tech stacks. Exposure to modern tools and experimentation in performance marketing. Flexible and dynamic work culture that encourages learning and growth. Our client is an equal opportunity employer committed to building a diverse and inclusive team.

We are looking for an experienced and driven Performance Marketing Lead to lead the growth function at STAGE and drive STAGE's customer acquisition. You will drive these metrics through (i) collaborating with the product team to improve the subscription and payment experience for customers (ii) working with the marketing team to design and execute bespoke marketing programs, and (iii) influencing the strategies of STAGE's product, content and marketing teams. This is a highly matrixed role, requiring you to effectively influence other department heads and senior leaders in order to impact your area of accountability. To be successful, you will need to combine sharp business acumen, crystal clear strategic vision, deep understanding of the priorities of other teams, persuasive written and spoken communication, robust backbone to drive commitment in the face of resource constraints, and sound judgment on when to escalate. What would you do ? - Own the paid media channels Meta, Google etc and deliver monthly targets on customer acquisition with the CAC objectives - Work with different stakeholders to create compelling communication and best in class collateral development - Iterate with Creatives and messaging etc to drive efficient CACs and high CVRs - Manage team of 3-4 marketing managers/analysts, invest in their upskilling and career growth - Lead and manage all digital campaigns - from ideation to planning to optimization and performance analysis. - Establish processes for monitoring, measurement and optimization through institutionalizing performance marketing metrics that correlate to business impact - Manage the marketing budget to achieve monthly and annual customer acquisition targets. - Oversee and direct paid advertising campaigns across various digital channels, including social media, search engines, and programmatic advertising. - Continuously monitor and optimize ad campaigns to achieve and exceed key performance indicators (KPIs), such as ROAS and CAC. - Analyze campaign performance data and provide actionable insights to improve ROI and drive efficiency. - Lead A/B testing and experimentation with new ad creatives, copy, and targeting options to maintain a competitive edge. - Collaborate closely with the content, marketing, and data analytics teams to ensure alignment with content releases, promotions, and data-driven decision-making. - Stay at the forefront of industry trends, emerging advertising technologies, and competitor strategies to adapt and innovate as needed. - Lead and manage all SEO/ASO initiatives to keep organic mix high and blended CAC in control You should apply if you have : - 6 - 9 years experience in performance marketing. - Bachelor's degree in Engineering, Master's degree is preferred. - Strong digital marketing skills across performance and brand marketing including search, content and social. - Proven track record building SEO, Content Marketing strategy from scratch - Thorough understanding and hands on experience of online marketing, audience targeting/segmentation, Web Analytics tools like Google Analytics, Appsflyer, Metabase, Clevertap etc. - Detail-oriented, with excellent analytical and problem-solving skills. Strong communication skills. - Strong analytical skills with the ability to interpret data, generate insights, and drive actionable recommendations. - Creative thinking and strategic mindset with a customer-centric approach. - Excellent communication, project management, and team collaboration skills

- Develop and execute strategic sales plans to achieve revenue goals. - Identify and engage new clients and build long-term agency relationships. - Collaborate with the marketing team to create customized proposals and presentations. - Conduct market research to identify industry trends and growth opportunities. - Negotiate and finalize contracts with clients, ensuring mutually beneficial terms. - Use CRM software and sales performance metrics for tracking and reporting. - Experience with MMP platforms such as Appsflyer, Branch. - Familiarity with tracking platforms like Trackier and HasOffers. - Expertise in campaign models: CPM, CPC, CPL, CPA, CPR. Responsibilities: - Monitor sales performance and provide actionable insights for improvement. - Lead and mentor a sales team, offering guidance to improve results. - Collaborate with the delivery team to ensure smooth campaign launches. - Work independently and within a team in a fast-paced, dynamic environment.

Develop & execute digital mktg strategy, track key growth KPIs on daily basis Manage marketing & product funnel of early users Conduct AB testing of creative & landing page Track competitor comparison metrics & identify the gaps to improve metrics Required Candidate profile In-depth knowledge of marketing channels (Google, Meta, programmatic channels) Should have full understanding marketing and product funnel Should be capable to handle multiple product at the same time

Summary: We are seeking a talented and experienced Manager of Digital Marketing to join our Founder's Office team. The ideal candidate will have a minimum of 3-5 years of experience in digital marketing and a proven track record of driving successful marketing campaigns across various digital platforms. The Manager of Digital Marketing will be responsible for developing and implementing digital marketing strategies to increase brand awareness, drive traffic to our website, and generate leads. Roles and Responsibilities: - Develop and implement digital marketing strategies to drive brand awareness and generate leads - Manage all digital marketing campaigns, including email, social media, and display advertising - Analyze campaign performance and make data-driven decisions to optimize marketing efforts - Collaborate with internal teams to create engaging content for digital platforms - Monitor and report on key performance metrics to track the success of marketing campaigns - Stay up-to-date on industry trends and best practices in digital marketing Qualification: - Should have managed monthly budget of Rs.1 Crore - Working experience of working on New Acquisition and Remarketing campaigns - Working Proficiency in Excel, and be able to analyze data visualizations on data studio or Tableau. - 2-4 years of Experience in Digital Marketing. In-depth knowledge of Facebook Ads, Google Ads & App Campaigns. - Proven analytical and quantitative skills including a strong understanding of online marketing metrics. - Excellent communication, collaboration, and people management skills. Driven, self-motivated, organized, and excited about what we can achieve together. - Good knowledge of Appsflyer, Excel and Tableau.