Analyst II, Consumer Insights, International (BHT)
About General Mills
We make food the world loves: 100 brands. In 100 countries. Across six continents.
With iconic brands like Cheerios, Pillsbury, Betty Crocker, Nature Valley, and H agen-Dazs, we ve been serving up food the world loves for 155 years (and counting). Each of our brands has a unique story to tell.
How we make our food is as important as the food we make. Our values are baked into our legacy and continue to accelerate us into the future as an innovative force for good. General Mills was founded in 1866 when Cadwallader Washburn boldly bought the largest flour mill west of the Mississippi. That pioneering spirit lives on today through our leadership team who upholds a vision of relentless innovation while being a force for good. For more details check out http://www.generalmills.com
General Mills India Center is our global capability center in Mumbai that works as an extension of our global organization delivering business value, service excellence and growth, while standing for good for our planet and people.
With our team of 1800+ professionals, we deliver superior value across the areas of supply chain, digital & technology, innovation, technology & quality, consumer & market intelligence, sales strategy & intelligence, global shared services, finance shared services and Human Resources Shared Services. For more details check out https://www.generalmills.co.in
Job Overview
The future of food will be created by those who best anticipate evolving consumer behavior. Consumer & Market Insights (CMI) collects, curates, and combines data, human behavior understanding, and empathy to achieve competitive advantage for General Mills.
Our mission in CMI globally
is to be the spark that ignites growth acceleration, connecting insights and analytics to drive action.
We drive business growth through a deep understanding of our consumers and our markets. Our goal is to illuminate growth opportunities and guide teams to activate behind them through consumer-led strategies and ideas.
CMI in General Mills India Center
is a part of General Mills Strategy and Growth Organization
, working as extensions of Consumer Insights and Commercial Measurement and Revenue Analytics
central organizations, to deliver insights and analytics across all our GMI business segments i.e. North America Retail, Pet, International and North America Food Service, along with the CPW business (GMI s JV with Nestle).
We are a young and dynamic team of ~100 and growing, with research, data, and analytical skills, with the unique opportunity to shape and scale capabilities across our global organization.
We are seeking a curious, analytical, and motivated Analyst II Brand Health Tracking
to join our CI International team within the Consumer Insights function at General Mills India Center. In this role, you will support the execution of our brand health tracking program across 28 country-category combinations in international markets. You will be responsible for ensuring high-quality data handling, preliminary analysis, and reporting delivery that supports brand performance monitoring and marketing effectiveness. Working under the guidance of a Brand Health Tracking Specialist, this role is ideal for someone eager to grow their expertise in brand metrics, data interpretation, and storytelling through dashboards and reports.
Key Accountabilities
Brand Health Tracking across International Markets
Lead day-to-day management
of brand tracking for multiple markets or categories across GMI International Business ensuring data quality, timeliness, and consistency.
Analyze brand funnel metrics (awareness, consideration, usage, equity) to identify trends, performance gaps, and growth opportunities
Translate complex data into strategic insights, trends, and recommendations, and share with respective Insights and Marketing leads in the markets
Co-ordinate with the visualization expert to ensure the date is harmonized in correct format and structure to facilitate seamless dashboarding.
Review dashboards, trackers, and reporting templates for consistency and clarity.
Understanding of market data (e.g., sales, share, distribution) to provide a comprehensive view of brand health metrics
Develop and present reports
and dashboards that clearly communicate key findings and strategic implications
Act as a bridge between data and decision-making
, collaborating closely with brand, marketing, and insights teams
Influence senior stakeholders
by providing clear, confident recommendations backed by evidence
Contribute to the ongoing transition of brand tracking from external vendors to in-house capability, including refining processes and tools
Contribute to process improvement and methodology development for in-house tracking.
Maintain SOPs, trackers, and reference documents to support consistency in brand tracking operations and knowledge sharing across markets.
Minimum Qualifications
4 - 6 years of relevant market research experience including experience in client management, questionnaire design, data analysis and reporting
Solid understanding of brand health frameworks and tracking methodologies
Proven ability to turn data into stories
that drive business action
Confident presenter and communicator, capable of influencing decisions at multiple levels
Master s degree or MBA with specialization in Marketing or Market research
Must have strong written and verbal communication skills to effectively interact with stakeholders and team members
Should have experience in quantitative research, and brand health tracking, either at a brand side or agency side
Should possess strong time management, teamwork, critical thinking, analytical, and influencing skills
Preferred Qualifications
- Led/ Worked on multi country brand health tracking study
- Worked at leading market research agency like Kantar or Ipsos
- Has experience working with cross-functional teams
- Experience on working with CPG industry and global markets will be an added advantage
ADDITIONAL DETAILS
- Work Location
Mumbai, India
- Shift timings
11am to 8pm
- Hybrid/ In-office
Hybrid
- Role reports to
Manager, Consumer Insights
