AM - Performance Marketing | To THE New | Noida

6 - 9 years

7 - 13 Lacs

Posted:1 month ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Responsibilities

  • Plan, manage, and optimize paid media campaigns across platforms including Google Ads, Facebook, Instagram, LinkedIn, and programmatic networks
  • Collaborate with internal teams such as creative, content, and data analytics to develop effective ad strategies and align campaigns with business goals
  • Coordinate assets and tags across Media platforms and ensure campaigns are delivering against KPI and proactively managing campaign execution
  • Work with the campaign analysts to provide analytical insights to the client
  • Ability to build strong relationships with clients, manage expectations, and campaign deliverable schedule
  • Guide execution of customized strategy and recognizing performance of display and paid social campaigns of B2B and B2C clients across multiple platforms
  • Stays current on industry insights and innovation, seeking to test/incorporate into campaign management activities
  • A/B test ad creatives, landing pages, and bidding strategies to continually improve campaign performance
  • Strategize and execute media campaigns for our clients while keeping their business objectives in mind
  • Help the sales team with the solutions and proposals during the sales process
  • Collaborate with internal teams such as creative, content, and data analytics to develop effective ad strategies and align campaigns with business goals
  • Develop and maintain performance reports on key metrics such as click-through rate (CTR), conversion rate, return on ad spend (ROAS), and cost per acquisition (CPA)

Requirements

  • Bachelors degree in Marketing, Advertising, and Business, with 6+ years of experience working on platforms like Google/Bing search, GDN, Twitter, LinkedIn, Facebook, YouTube, etc
  • Proven track record in both B2B and B2C media campaigns
  • Demonstrated ability to manage large advertising budgets and optimize for performance
  • You should be comfortable with A/B creative tests and spend on scaling tests
  • Excellent communication and project management skills
  • Very strong keyword research skills
  • In-depth experience with ad copies, campaign structure, landing pages, and campaign optimization
  • Ability to work in a fast-paced environment and handle multiple projects simultaneously
  • Experience in team management

What sets you apart:

  • Experience in both B2C and B2B campaigns
  • Minimal dependency on content and development team for content and development of landing pages, respectively
  • Experience with Native Ad platforms like Taboola, outbrain, etc
  • High level of accuracy and attention to detail
  • Keen problem-solving and troubleshooting abilities

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IT Services and IT Consulting

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