AM - Performance Marketing | To THE New | Noida

Responsibilities

• Plan, manage, and optimize paid media campaigns across platforms including Google Ads, Facebook, Instagram, LinkedIn, and programmatic networks
• Collaborate with internal teams such as creative, content, and data analytics to develop effective ad strategies and align campaigns with business goals
• Coordinate assets and tags across Media platforms and ensure campaigns are delivering against KPI and proactively managing campaign execution
• Work with the campaign analysts to provide analytical insights to the client
• Ability to build strong relationships with clients, manage expectations, and campaign deliverable schedule
• Guide execution of customized strategy and recognizing performance of display and paid social campaigns of B2B and B2C clients across multiple platforms
• Stays current on industry insights and innovation, seeking to test/incorporate into campaign management activities
• A/B test ad creatives, landing pages, and bidding strategies to continually improve campaign performance
• Strategize and execute media campaigns for our clients while keeping their business objectives in mind
• Help the sales team with the solutions and proposals during the sales process
• Collaborate with internal teams such as creative, content, and data analytics to develop effective ad strategies and align campaigns with business goals
• Develop and maintain performance reports on key metrics such as click-through rate (CTR), conversion rate, return on ad spend (ROAS), and cost per acquisition (CPA)
  

Requirements

• Bachelors degree in Marketing, Advertising, and Business, with 6+ years of experience working on platforms like Google/Bing search, GDN, Twitter, LinkedIn, Facebook, YouTube, etc
• Proven track record in both B2B and B2C media campaigns
• Demonstrated ability to manage large advertising budgets and optimize for performance
• You should be comfortable with A/B creative tests and spend on scaling tests
• Excellent communication and project management skills
• Very strong keyword research skills
• In-depth experience with ad copies, campaign structure, landing pages, and campaign optimization
• Ability to work in a fast-paced environment and handle multiple projects simultaneously
• Experience in team management
  

What sets you apart:

• Experience in both B2C and B2B campaigns
• Minimal dependency on content and development team for content and development of landing pages, respectively
• Experience with Native Ad platforms like Taboola, outbrain, etc
• High level of accuracy and attention to detail
• Keen problem-solving and troubleshooting abilities