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3.0 - 8.0 years

10 - 15 Lacs

Bengaluru

Remote

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About Us - Demandlane: We are a Silicon Valley based company focused on case acquisition for lawyers. Specifically, we focus on mass tort case acquisition, leveraging AI to improve case acquisition. We have a team of senior product, marketing, and engineering leaders from Silicon Valley, India, Indonesia and Romania with proven experience in launching successful products. We provide a fast-paced environment, work on many exciting problem areas, offer opportunities to learn and grow, and offer excellent pay based on performance. We are a remote-first team spread across many cities in the US, India, Romania, Indonesia and Nigeria. We are seeking a technically proficient Marketing Automation & Tagging Specialist to enhance our digital marketing infrastructure. This role involves implementing and managing tracking solutions across platforms like Google Tag Manager, Facebook (Meta) Pixel, and TikTok Pixel, as well as automating workflows using tools such as Zapier, n8n, and Airtable to ensure accurate data collection and efficient marketing operations. Job Description: Role : Marketing Automation & Tagging Specialist Work Type : Full Time Work Mode: Permanent Remote What You'll Do: Key Responsibilities Tag Management: Implement and manage tags using Google Tag Manager to track user interactions and conversions. Pixel Integration: Set up and maintain Facebook (Meta) Pixel and TikTok Pixel for accurate event tracking and audience building. Automation Workflows: Design and implement automation workflows using tools like Zapier, n8n, and Airtable to streamline marketing operations. Data Layer Management: Collaborate with developers to define and manage data layers for comprehensive tracking. Troubleshooting: Identify and resolve issues related to tag firing, data discrepancies, and tracking errors. Collaboration: Work closely with marketing, analytics, and development teams to align tracking strategies with business objectives. Documentation: Maintain clear documentation of tracking implementations and automation workflows for cross-functional reference. Compliance: Ensure all tracking and automation implementations comply with data privacy regulations such as GDPR and CCPA. Qualifications Bachelor's degree in Marketing, Information Technology, or a related field. 3+ years of experience in digital marketing technology implementation and automation. Proficiency in Google Tag Manager, Facebook (Meta) Pixel, TikTok Pixel, and automation tools like Zapier, n8n, and Airtable. Familiarity with JavaScript, HTML, and CSS for tag customization and automation scripting. Strong analytical skills with experience in tools like Google Analytics, Hotjar, mixpanel, google ads or meta ads Excellent communication skills to convey technical information to non-technical stakeholders. Should be flexible working in overlapping time zone between India and the US. Preferred Qualifications Experience with server-side tagging and advanced analytics platforms. Knowledge of additional marketing platforms like LinkedIn Ads, Twitter Ads, or Snapchat Ads. Certification in Google Analytics or related platforms. What We Offer Opportunity to make a significant impact in a growing company Remote work flexibility Competitive salary and benefits package Continuous learning and professional development opportunities Collaborative and innovative work environment

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2.0 - 6.0 years

4 - 8 Lacs

Ahmedabad, Gurugram, Bengaluru

Hybrid

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Job Summary The Marketing Technology & Operations Associate is responsible for executing and supporting various business operations requests within the Marketing & Communications department. This position involves assisting in vendor management tasks, workflow support tasks, and various project & systems tasks, including scans, reporting, and documentation. Collaboration with multiple teams is essential to ensure cohesive and strategic alignment of firm processes and operational efforts. Job Duties Operations Support Support the vendor onboarding and renewal process pulling needed reports and submitting applicable requests Maintain vendor profiles and documentation Pull system reports and conduct software scans as needed Draft operational and Martech project process documentation Support weekly onboarding and offboarding tasks: new employee communications, Marketing & Communications org chart updates, license requests, etc. Ensure tasks are completed in a timely manner aligned with project timelines Draft compelling communications informing stakeholders of project process and updates Collaborate with other team members to support cross-functional projects Workflow Systems Support Support updates to Airtable metadata Support Airtable optimization tasks and requests Support the creation of various marketing workflows within scope and communicated timelines Complete Airtable trainings and stay informed of platform updates and functionalities Draft communications of platform updates and functionalities for Airtable super users Support and field various Airtable questions across the firm Supervisory Skills N/A Qualifications, Knowledge, Skills and Abilities Education: Bachelors degree, required Major[KV1] [BD2] in Marketing, Communications, Business Administration, Business Analytics preferred Experience: Two (2) or more [KV3] [BD4] years of marketing or communications experience, required Experience working within a professional services environment (i.e., accounting, financial consulting, business advisory services and/or banking industries), preferred Experience with low/no-code platforms, preferred; prior experience with Airtable, preferred License/Certifications: N/A Software: Proficient in the use of Microsoft Office Suite, required Experience with Airtable, preferred Language: N/A Other Knowledge, Skills & Abilities: Working knowledge of marketing and operations best practices Excellent verbal and written communication and collaboration skills Excellent project management and organizational skills, and proven success of managing to a tight deadline Ability to work in a deadline-driven environment while handling multiple tasks simultaneously Ability to multi-task while working independently or within a group environment Ability to follow processes, utilize reference tools and training as needed, and demonstrate strong attention to detail Strong interpersonal and client service skills, with a consultative approach to working with marketing professionals at all levels Capacity to understand and communicate BDO business, marketplace and value proposition Driven self-starter with a proactive approach to serving professionals at all levels in a client-oriented, matrixed environment Basic knowledge of B2B marketing strategies and tactics, and their application in a professional services organization [KV1]Are there other “tech” ones that would be applicable? [BD2]Hmm. Thinking that if we found someone at rise with IT, Business Analytics that would be good too. Maybe add that? Playing off of reporting and analysis part of what we have here [KV3]Would we be ok with someone right out of college? [BD4]maybe. But since we will have no say in the person they hire at rise, I wonder is we should require some experience, since having no experience would depend on the person more...make sense?

Posted 3 weeks ago

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5.0 - 10.0 years

15 - 17 Lacs

Hyderabad

Hybrid

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Implementation Consultant will be responsible for implementing Products. Our clients are restaurants, restaurant groups, hotels and service retail, so having a solid understanding and appreciation for the hospitality and service industry is key! Youre a strategic leader, resourceful, self-sufficient, self-starter, with a proven history of solving problems, getting things done. You are highly client and employee focused, to deliver the best in industry experience! In addition to sound technical knowledge, the Consultant should possess exceptional analytical, communication, and customer service skills. To be successful in this role, analysts are naturally curious, problem solvers and client driven. Key Responsibilities: Take overall end-to-end responsibility & project manage the client Deployment and implementations Be the single point of contact for the project team during the Deployment/ implementation process. Ensure the implementation process is followed (Pre-assessment through to Post-implementation stage). Ensures all project members are aware of their roles & responsibilities and leads weekly project calls, including agenda and call notes, with clear actions and responsibilities. Ensure the project remains on track, all tasks completed within deadline. Update Project Plan and Opportunity plan accordingly. Accurate and Timely updates of Salesforce and Weekly Status Report. Proactively manage project risk assessment and management including clear and timely escalations as required for support and resolution. Provide input for communication strategy to Sales/CSM for review with customers. Coordinate technical set ups with technical teams and telephony departments. Conduct post implementation meetings and handover to CSM. Share ideas to Improve Implementation procedures/timelines Track progress against plan, identify changes to scope or resources and communicate these changes to stakeholders Key Qualifications: Strong project management and analytical skills. Ability to lead client meetings & produce presentations. Confident & persuasive. Commercial awareness, strong relationship building skills. Ability to work independently whilst contributing to the overall team objectives. Capacity to work virtually and strong organizational skills. Ability to drive change in the face of possible resistance. Excellent communicator at all levels both written and oral. Effective time management, multi-tasking prioritization skills. Previous experience with many of our system tools a plus: Jira, Tableau, Zen Desk, Confluence, Hive, Google Drive, Google Slides, Gong, Zoom, Customer.io, Canny, Omnivore.io, Trello, Airtable, Gainsight, Whimsical, Miro, and Salesforce. Education Bachelor's degree in business or related field Location:Hyderabad - Hybrid - US Night Shift (PST)

Posted 1 month ago

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