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7.0 - 11.0 years
0 Lacs
karnataka
On-site
As a Senior Programmatic Strategist at FYND Media, part of the M&C Saatchi Group, you will play a crucial role in supporting the growth of new and existing clients" programmatic investments across the APAC market. Your primary responsibility will be to contribute towards achieving the agency's growth strategy by demonstrating expertise and excellence in the programmatic and digital media space. You will work closely with multiple accounts, focusing on delivering exceptional account strategy, direction, and service. Building strong relationships with key stakeholders is essential, as you will act as a trusted programmatic expert, providing valuable insights and guidance to clients. Reporting to the Global Head of Programmatic, you will lead the programmatic strategy and assist in multi-channel agency pitches. Your role will involve client servicing, where you will communicate effectively with agency colleagues, articulate the value of FYND Media's services through data analysis and presentations, and drive business growth by upselling our internal solutions. In terms of new business development, you will lead pitches as the programmatic expert, create collateral to support pitches, and generate case studies to aid the wider Business Development teams. Collaborating with marketing leads, you will also contribute to creating relevant programmatic content to showcase the company's work. To excel in this role, you should have a solid background of 7+ years in programmatic or agency sales/client servicing. Your proactive and innovative approach, combined with a deep understanding of programmatic technologies and industry trends, will be key to meeting client objectives and driving revenue growth. Experience with programmatic Display, Video, Mobile, CTV, Audio, DOOH, and working knowledge of key DSPs and ad servers will be beneficial. Joining FYND Media means becoming part of a dynamic and forward-thinking team that values creativity, innovation, and collaboration. If you are passionate about driving strategy and media planning in diverse markets and categories, we invite you to be a part of our team and contribute to our continued success.,
Posted 1 day ago
10.0 - 14.0 years
0 Lacs
delhi
On-site
We are seeking a dynamic and strategic Product Manager to lead the development of our Ads Product and Performance Stack. In this role, you will play a crucial part in creating innovative ad solutions that meet the needs of our clients across demand and supply ecosystems. Your responsibilities will include shaping the vision, strategy, and implementation of Ads products, driving performance marketing innovations, and collaborating with various teams to deliver exceptional results. Key responsibilities include: - Leading the vision, strategy, and execution of Ads products, taking them from concept to scale. - Developing solutions for demand-side platforms (DSPs) and supply-side platforms (SSPs) to optimize monetization. - Collaborating with business and sales teams to understand client requirements and translate them into product features. - Integrating with major ad networks, exchanges, affiliate ecosystems, and programmatic solutions. - Driving innovations in performance marketing and leveraging first-party data through partnerships with CDPs and CRM platforms. - Analyzing the competition and identifying opportunities in native, display, video, and performance ads. - Building and nurturing a high-performance product team. The ideal candidate will have: - 10+ years of experience in AdTech, programmatic ads, or performance marketing ecosystems. - A deep understanding of DSPs, SSPs, ad servers, CDPs, and attribution models. - Previous experience at publishers, ad networks, affiliates, or platforms such as Google, InMobi, Pubmatic, Taboola, WPP, Affle, Cred, or Swiggy. - Demonstrated success in developing ads monetization products or performance-driven ad stacks. - Strong leadership skills and the ability to collaborate effectively across functions. If you believe that you align with these requirements, we encourage you to share your resume with Sameeksha Chauhan at sameeksha.chauhaan@htdigital.in.,
Posted 2 days ago
10.0 - 14.0 years
0 Lacs
delhi
On-site
About the Role We are seeking a dynamic and strategic Product Manager to lead the development of our Ads Product and Performance Stack. This position plays a crucial role in creating innovative advertising solutions that meet the needs of clients in both demand and supply ecosystems. You will operate at the intersection of technology, business, and client success to shape the roadmap for our ads products. Key Responsibilities You will be responsible for: - Leading the vision, strategy, and implementation of Ads products, taking them from concept to scalability. - Developing and improving solutions within demand-side platforms (DSPs) and supply-side platforms (SSPs) to optimize monetization. - Collaborating with business and sales teams to gain a deep understanding of client requirements and translate them into product features. - Integrating with major ad networks, exchanges, affiliate ecosystems, and programmatic solutions. - Promoting performance marketing innovations and the utilization of first-party data by partnering with Customer Data Platforms (CDPs) and CRM platforms. - Analyzing the competitive landscape and identifying opportunities in native, display, video, and performance ads. - Establishing and guiding a high-performance product team. Ideal Candidate Profile The ideal candidate should possess: - Over 10 years of experience in AdTech, programmatic ads, or performance marketing ecosystems. - A profound understanding of DSPs, SSPs, ad servers, CDPs, and attribution models. - Previous experience at publishers, ad networks, affiliates, or platforms (e.g., Google, InMobi, Pubmatic, Taboola, WPP, Affle, Cred, Swiggy). - Demonstrated success in developing ads monetization products or performance-oriented ad stacks. - Strong leadership skills and the ability to collaborate effectively across different functions. If you believe your profile aligns with the requirements of this role, kindly submit your resume to Sameeksha Chauhan at sameeksha.chauhaan@htdigital.in,
Posted 4 days ago
1.0 - 5.0 years
0 Lacs
chennai, tamil nadu
On-site
You will be joining our team as an Ad Tech Technical Support Specialist, where your primary responsibility will be troubleshooting and resolving issues related to advertising campaigns, programmatic deals, and platform integrations. Your technical expertise will play a crucial role in bridging the gap between advertisers, publishers, and our internal product and engineering teams. Your key responsibilities will include providing timely and accurate technical support to clients, focusing on campaign setup, delivery, performance issues, and deal troubleshooting. You will diagnose and resolve complex issues related to ad tags, tracking, discrepancies, targeting, and delivery in real-time bidding (RTB) environments. Additionally, you will understand and support private marketplace (PMP) and programmatic guaranteed (PG) deals involving DSPs, SSPs, and ad servers. Collaboration with advertisers, publishers, and internal stakeholders to ensure successful campaign execution and optimization will be essential. You will also be responsible for monitoring and troubleshooting integrations with third-party platforms such as Google Ad Manager, DV360, TAM, etc. Any unresolved issues will be escalated to the Engineering or Product teams, and you will follow up to ensure resolution. Documenting technical issues and solutions to build a knowledge base for internal and external users will be a part of your routine tasks. It is important to stay updated on the latest trends in ad technology and programmatic advertising to excel in this role. To be successful in this position, you should ideally have 1-3 years of experience in Ad Tech, preferably in a technical support, ad operations, or client-facing engineering role. A strong understanding of digital advertising ecosystems, including SSPs, DSPs, ad servers, and programmatic workflows, is required. Hands-on experience with campaign trafficking, deal setup (PMP, PG), and ad performance metrics will be beneficial. Familiarity with debugging, ad tag inspection, and log analysis is also essential. Strong communication skills and the ability to explain complex technical concepts to non-technical stakeholders are necessary. A problem-solving mindset with attention to detail will be key attributes for this role.,
Posted 1 week ago
10.0 - 14.0 years
0 Lacs
maharashtra
On-site
About the Role: This is a strategic, revenue-critical role at the intersection of ad tech, media sales, and data-driven marketing. You will be the Programmatic Lead at Zee5 responsible for owning and exceeding programmatic revenue targets for the India business. Your main task will involve defining and implementing strategies that leverage Zee5's ad tech capabilities to achieve strong commercial outcomes. As the go-to expert on programmatic, you will provide guidance to internal stakeholders and external partners, lead conversations with partners, and promote best practices to expand Zee5's presence in the programmatic ecosystem. Key Responsibilities: - Take ownership of and surpass the programmatic revenue targets for Zee5's India business, including managing PMPs, open exchange, and programmatic guaranteed deals. - Lead the yield management efforts and execute monetization strategies to boost programmatic revenue and enhance uplift. - Collaborate with sales, product, and analytics teams to align yield goals and establish a cohesive monetization strategy. - Develop and implement a Supply Path Optimization (SPO) strategy in collaboration with SSPs and internal operations teams. - Utilize data insights to drive evidence-based optimizations to Zee5's supply architecture. - Collaborate with SSPs to refine floor pricing, blocklists, and ad quality filters. - Establish and maintain strong relationships with DSPs, SSPs, trading desks, agencies, and technology partners. - Work closely with product, operations, data, and sales teams to ensure platform readiness and campaign success. - Analyze revenue trends, performance metrics, and user behavior to guide strategic decisions. - Stay abreast of industry trends, including privacy changes, identity solutions, and programmatic innovations. - Act as an internal advocate for programmatic, providing training to sales teams and stakeholders on best practices and value propositions. Job Requirement: - Possess 10+ years of experience in programmatic ad tech, preferably in OTT, digital media, or a publisher environment. - Demonstrate a strong understanding of the ad tech ecosystem, including DSPs, SSPs, DMPs, CDPs, ad servers, and header bidding. - Have a proven track record of driving programmatic revenue growth and managing relationships at a high level within the industry. - Display strategic thinking with a commercial mindset and proficiency in handling data. - Exhibit excellent communication, negotiation, and stakeholder management skills. - Show a passion for technology, digital advertising, and innovation.,
Posted 1 week ago
1.0 - 2.0 years
2 - 3 Lacs
Gurugram
Work from Office
Key Responsibilities: Manage and optimize OpenRTB integrations across supply and demand partners. Implement and monitor DSP and SSP integrations on server environments (e.g., Limelight, SpringServe, custom ad servers). Monitor ad delivery, troubleshoot issues (latency, fill rate, CPM drops), and ensure clean traffic compliance. Analyze partner performance and proactively drive growth across revenue, fill rate, and eCPM. Communicate with partners regularlymaintaining relationships, aligning on goals, and launching new initiatives. Document new integrations, maintain structured onboarding workflows, and pr
Posted 1 month ago
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