Account Manager - Adobe Advertising

8 - 10 years

8 - 10 Lacs

Posted:5 days ago| Platform: Foundit logo

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Work Mode

On-site

Job Type

Full Time

Job Description

As a Programmatic Account Manager, you will be responsible for managing the day-to-day delivery and performance of campaigns and contributing to profitable relationships with large brand advertisers, agencies and other companies that use our media buying platform. As you become an Ad advertising expert you will be proficient in planning, launching, optimizing, troubleshooting and analyzing search advertising campaigns in the platform. This knowledge will be used to support our internal Programmatic Account teams in building successful relationships with the leading brands and advertisers of the world. While stakeholder relationship skills are a plus, please note that this is not a sales role.

Cool stuff you'll get to do:

  • Ensure operational excellence across all DSP Accounts
  • Lead stakeholder-facing and internal troubleshooting efforts
  • Executing day to day production tasks across your accounts
  • Analyze performance metrics and proactively assist with campaign performance improvements
  • Identify trends in data to drive optimization strategies
  • Work with Senior Account Managers on strategic growth strategies and implementation process across the business
  • Identify quality-improving and feature enhancement opportunities

What you'll need to get started:

A sound understanding of the digital advertising market, preferably with a working knowledge of the Programmatic space.You'll have a consistent track record of successfully managing Stakeholder relationships., coupled with exceptional organizational, presentation, and interpersonal skills, both verbal and written.

Required Skills-

Display Expertise:

  • 8-10 years of DSP experience in brand or agency's digital marketing team
  • Strong understanding of the Display Advertising Ecosystem, Ad networks, rich media vendors, RTB/Programmatic media buying
  • Hands-on expertise in managing high-value campaigns across Google & Bing advertising platforms
  • Excellent MS Office skills to create reports, dashboard & PPTs
  • Strong hold on Marketing fundamentals to help stakeholder drive maximum out of their digital Ad spends

Financial Management:

  • Control spend vs. monthly budget/performance goals
  • Follow daily performance checks for all your accounts
  • Ability to flag and control under/over achievement of Account goals in a timely fashion
  • Commercial/Business awareness
  • Renewal & Retention Management skills
  • Strong analytical skills: Knowledge of PowerBI, Statistical analysis etc. will be preferred

Stakeholder Management:

  • Good prioritization of workload, ensuring that all commitments are met
  • Ability to form an understanding of account's business goals and marketing strategy

Other key aspects:

  • Ability to learn quickly, be a team player, and manage change effectively.
  • Experience presenting in front of groups.
  • Bachelor's degree or equivalent work experience

Special consideration given for

  • Previous experience working with Adobe Advertising or similar tools.
  • Certification on Adobe Analytics or Adobe Audience Manager or RT CDP
  • Knowledge of Pixel tracking, cookie management, JavaScripts for reporting automations
  • Database and BI related experience.
  • Deep vertical industry experience (e.g., Retail, media, financial services, high tech, etc).
  • A degree in a business/marketing related and/or analytical discipline such as marketing, commerce, business, economics, engineering, etc.

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