3 Abm Strategy Jobs

The Head of Demand Generation at Mindtickle plays a crucial role as a strategic growth leader in driving pipeline and revenue through integrated, multi-channel demand generation programs. This role requires a data-driven approach, innovative thinking, and close collaboration with various teams such as Sales, Business Development, Product Marketing, Field Marketing, and Customer Marketing. The ideal candidate will embrace an AI-first mindset and utilize automation, iterative improvement, and deep field insights to enhance go-to-market (GTM) strategies continuously. Responsibilities include leading the digital marketing efforts by owning and scaling the digital marketing strategy, optimizing web performance, SEO, GEO-targeted campaigns, and paid performance marketing. The role also involves enhancing Mindtickle's brand trust across different platforms, executing targeted campaigns to improve trust ratings, analyzing and optimizing digital channels, and exploring new digital strategies through AI-driven personalization and optimization tools. In terms of Account-Based Marketing (ABM), the Head of Demand Generation is responsible for developing and executing targeted campaigns in key strategic accounts, collaborating with various teams to ensure alignment, and personalizing campaigns using intent data and customer insights to enhance engagement and conversion rates. Additionally, the role involves establishing and executing comprehensive, cross-channel integrated marketing plans, coordinating campaigns across various channels, mapping and optimizing the buyer journey, and strategically determining the balance between different marketing activities based on field insights. The Head of Demand Generation will also work closely with Business Development to align outbound BDR initiatives with demand generation strategy, drive regular communication and joint performance analysis, and provide strategic guidance to Field Marketing. Furthermore, the role includes overseeing content and creative strategy, developing targeted demand generation campaigns for existing accounts, establishing robust measurement frameworks for tracking campaign performance, leading, mentoring, and building a high-performing demand generation team, managing the demand generation budget, and optimizing spend for maximum impact and ROI. Qualifications for this role include 10+ years of demand generation leadership experience in B2B SaaS, expertise in digital marketing strategies, experience in ABM strategy and execution, strong analytical skills, proficiency in marketing automation and CRM systems, exceptional collaboration skills, demonstrated ability to lead high-performing teams, and a strategic orientation towards leveraging AI-driven automation and iterative GTM processes.,

The Head of Demand Generation at Mindtickle is a strategic growth leader responsible for driving pipeline and revenue through integrated, multi-channel demand generation programs. This role demands a data-driven approach, innovative thinking, and close collaboration with Sales, Business Development, Product Marketing, Field Marketing, and Customer Marketing teams. The ideal leader will embrace an AI-first mindset, leverage automation, iterative improvement, and deep field insights to continuously enhance GTM strategies. Own and scale the digital marketing strategy across web optimization, SEO, GEO-targeted campaigns, and paid performance marketing. Understand and enhance Mindtickle's brand trust graph across various platforms such as G2, Gartner Peer Insights, Sales Enablement societies, and AI forums. Build and execute targeted campaigns to elevate Mindtickle's trust ratings, driving stronger organic demand. Continuously analyze and optimize digital channels to improve lead quality, volume, and cost efficiency. Drive innovation and adopt new digital strategies leveraging AI-driven personalization and optimization tools. Develop and execute targeted ABM campaigns to drive pipeline acceleration in key strategic accounts. Collaborate closely with Sales, Business Development, and Product Marketing to ensure alignment on target accounts, messaging, and objectives. Utilize intent data and customer insights to personalize campaigns, enhancing engagement and conversion rates. Establish and execute comprehensive, cross-channel integrated marketing plans to amplify Mindtickle's brand and solution positioning. Ensure seamless campaign coordination across digital, content syndication, events, outbound, partner channels, and PR to maintain consistent messaging and maximize impact. Map and optimize the systematic buyer journey, integrating field insights into holistic marketing planning and execution. Continuously optimize integrated campaigns based on data-driven insights and market feedback. Strategically determine the appropriate balance between conferences, webinars, and account-specific or guerrilla marketing activities based on field insights. Forge deep partnerships with the Sr. Director of Business Development to align outbound BDR initiatives with demand generation strategy. Co-develop outreach strategies, ensuring tight integration between marketing-generated demand and BDR-led prospecting. Drive regular communication, feedback loops, and joint performance analysis to improve pipeline velocity and lead-to-opportunity conversion. Analyze call recordings from BDR and AE at various funnel stages to inform demand strategies, acting as the true "eyes and ears" for the field. Act as strategic partner and thought leader for Field Marketing, providing high-level guidance and strategic oversight. Leverage insights from field sales calls and feedback to strategically drive event selection, workshop creation, and targeted field activities. Clearly distinguish between operational execution and strategic field marketing roles, emphasizing strategic guidance and insights for driving specific deals through the funnel. Oversee the content creative function, ensuring tight integration with campaign teams to align content strategy closely with demand generation objectives. Ensure content produced is strategically aligned, effective, and supports integrated marketing campaigns and overall pipeline objectives. Develop targeted demand generation campaigns focused on existing accounts and re-engaging former customers to drive incremental pipeline. Collaborate closely with dedicated Customer Marketing teams to differentiate between general customer engagement and targeted demand-focused initiatives. Establish robust measurement frameworks to track and report on campaign performance, pipeline contribution, conversion rates, and ROI. Regularly communicate performance insights and optimization strategies to senior leadership and cross-functional stakeholders. Proactively identify and rectify funnel inefficiencies using analytics, A/B testing, ongoing experimentation, and GTM engineering approaches. Deeply analyze call recordings from BDR and AE at every funnel stage, iterating campaigns, messaging, and experiences based on real-time field insights. Lead, mentor, and build a high-performing demand generation team across digital marketing, ABM, marketing operations, and content specialists. Foster a collaborative, innovative culture that encourages experimentation, data-driven decision-making, continuous learning, and AI-first mindset adoption. Strategically allocate and manage the demand generation budget, optimizing spend across channels for maximum pipeline impact and ROI. Continuously monitor and adjust resource allocation based on performance data and strategic priorities. Qualifications and Skills: 10+ years of demand generation leadership experience in B2B SaaS. Proven expertise in digital marketing strategies including SEO, paid media, and website optimization. Deep experience in ABM strategy and execution. Strong analytical skills with proficiency in marketing automation, CRM systems (e.g., Salesforce, HubSpot), and data analytics tools. Exceptional collaboration skills, particularly with Sales, Business Development, Field Marketing, and Customer Marketing teams. Demonstrated ability to lead and scale high-performing teams. Strategic thinker with a track record of driving pipeline growth and revenue acceleration through innovative demand generation programs. Strong orientation toward leveraging AI-driven automation and iterative GTM processes.,

Campaign Strategy and Planning: Expertise in ABM strategy and tactics to build an integrated approach to target must have accounts. Should be able to create ABM touch points, content for targeted ICP. Develop and execute comprehensive, multi-channel marketing campaigns to drive demand generation and brand awareness. Global Capability Center needs an extremely different approach vs marketing a product/services portfolio. Should be able to design campaigns for CXO audience and determine the most effective strategies to engage during the long awareness & consideration cy cles and convert them. Write short form content (email, LinkedIn, 1:1 outreach) content for CXO and VP audience Bring in new ways of leveraging ABM, referral led campaigns and collaborate with key stakeholders to align campaign goals with business objectives. Integrate tools to ensure you the systems and processes are integrated and enables best experience for the prospects. Campaign Execution and Management: Lead the end-to-end management of integrated marketing campaigns (email/social/paid/events/funnel-based campaigns/etc), ensuring timely delivery and quality execution. Build campaign cohorts (by function/by industry/by persona/CXOs/etc) and utilize a mix of digital, content, social media, email, events, and other marketing channels to maximize reach and engagement. Leverage existing content, marketing assets to support the Demand related outreach campaigns effectively. Demand Generation: Develop and implement strategies to generate high-quality leads and nurture them through the sales funnel. Leverage marketing automation tools and CRM systems to track and manage leads. Collaborate with the sales team to ensure seamless lead handoff and follow-up. Ensure to deliver on quarterly targets across campaigns. Performance Analysis and Optimization: Monitor and analyse campaign performance using key metrics and KPIs to assess effectiveness and ROI. Continuously optimize campaigns based on data-driven insights and feedback. Prepare and present detailed reports on campaign performance to senior management. Team Leadership and Collaboration: Mentor and guide junior team members, fostering a collaborative and high-performance culture. Work closely with cross-functional teams including sales, product, and customer success to ensure alignment and synergy. Qualifications: Bachelor's degree in Marketing, Business Administration, or a related field. Master's degree preferred. 10+ years of experience in campaign management, demand generation, or a related marketing role. Proven track record of designing and executing successful integrated marketing campaigns. Strong analytical skills with the ability to interpret data and make data-driven decisions. Excellent project management skills with the ability to manage multiple campaigns simultaneously. Proficiency in marketing automation platforms (e.g., Pardot, Marketo, HubSpot, Outplay, Apollo) and CRM systems (e.g., Salesforce). Exceptional communication and interpersonal skills. Ability to think strategically and creatively while maintaining attention to detail.