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2.0 - 6.0 years
0 Lacs
maharashtra
On-site
As a Paid Media Specialist at PivotRoots, a Havas company, you will be responsible for managing and optimizing digital campaigns across Google and Meta platforms. With 2-4 years of experience, you will handle performance marketing campaigns for lead generation, as well as branding campaigns focused on awareness and engagement. Your key responsibilities will include planning, executing, and optimizing paid media campaigns across Google Ads & Meta Ads. You will manage performance-driven campaigns such as Search, Display, and Lead Generation, along with handling branding campaigns including YouTube, Display, and Video Awareness Campaigns. Monitoring, analyzing, and optimizing campaign performance based on key metrics like CTR, CPA, ROAS, and conversion rates will be crucial. You will also conduct A/B testing to enhance ad creatives, targeting, and messaging while collaborating closely with creative teams to develop engaging ad copies and visuals. Generating regular reports and insights to improve campaign effectiveness and staying updated with industry trends, platform updates, and best practices are essential aspects of this role. To excel in this position, you must demonstrate proficiency in Google Ads & Meta Ads, possess strong knowledge of Search, Display, and Lead Generation campaigns, and have experience managing YouTube, Display, and Video Awareness campaigns. An analytical mindset with expertise in Google Analytics, Meta Business Suite, and other tracking tools is required. Hands-on experience in campaign optimization and performance analysis, along with the ability to work in a fast-paced environment and manage multiple campaigns simultaneously, will be beneficial. Ideally, you should have 2-4 years of professional experience in strategic planning within the media or brand industry. A Bachelors or Masters degree in Business, Marketing, or Advertising is preferred, and proficiency in English (Intermediate) is required. In addition to technical skills, soft skills and competencies such as managing execution, being authentic and open, being flexible and adaptable, expertise in media and media planning, Mx Expert (Connection, Context, Content), omnichannel knowledge, strong understanding of partners and suppliers (Media / Tech / Data / Content), advanced programmatic skills, and OSEP familiarity will be advantageous in this role. This is a permanent position that offers the opportunity to contribute to impactful digital campaigns while honing your skills in paid media management within a dynamic and innovative environment at PivotRoots, a leading digital agency under the Havas umbrella.,
Posted 20 hours ago
2.0 - 6.0 years
0 Lacs
karnataka
On-site
You will be joining PivotRoots, a Havas company, as a Paid Media Specialist with 2-4 years of experience. In this role, you will be responsible for managing and optimizing digital campaigns across Google and Meta platforms. Your primary focus will be on performance marketing for lead generation as well as branding campaigns aimed at awareness and engagement. Your key responsibilities will include planning, executing, and optimizing paid media campaigns on Google Ads & Meta Ads. You will manage performance-driven campaigns such as Search, Display, and Lead Generation, along with handling branding campaigns like YouTube, Display, and Video Awareness Campaigns. Monitoring, analyzing, and optimizing campaign performance based on key metrics like CTR, CPA, ROAS, and conversion rates will be crucial. Conducting A/B testing to enhance ad creatives, targeting, and messaging will also be part of your role. Collaborating closely with creative teams, you will contribute to developing engaging ad copies and visuals. Generating regular reports and insights to enhance campaign effectiveness will be essential. Staying updated with industry trends, platform updates, and best practices will also be a key aspect of your job. To excel in this role, you should have proficiency in Google Ads & Meta Ads, strong knowledge of Search, Display, and Lead Generation campaigns, and experience managing YouTube, Display, and Video Awareness campaigns. An analytical mindset with expertise in Google Analytics, Meta Business Suite, and other tracking tools will be required. Hands-on experience in campaign optimization and performance analysis is a must, along with the ability to work in a fast-paced environment and manage multiple campaigns simultaneously. Your previous professional experience should include 2-4 years in strategic planning within the media and brand industry. A Bachelors or Masters degree in Business, Marketing, or Advertising is preferred, along with intermediate proficiency in English. In addition to technical skills, soft skills and competencies such as managing execution, being authentic and open, flexibility, media and media planning knowledge, and expertise in partners and suppliers (Media/Tech/Data/Content) are desired. Advanced Programmatic knowledge and familiarity with OSEP will be beneficial in this role. This is a permanent position that offers the opportunity to work in a dynamic and challenging environment where you can contribute to the success of digital campaigns and drive impactful results.,
Posted 1 week ago
2.0 - 6.0 years
0 Lacs
punjab
On-site
Job description We are looking for a Digital Marketer with expertise in SEO, SMO, PPC, and managing ads on Google, Facebook, Instagram, and YouTube. You will optimize digital campaigns, improve online visibility, and drive targeted traffic across multiple platforms. Key Responsibilities: Manage and optimize SEO strategies for better search rankings. Run and optimize PPC campaigns on Google Ads. Create and manage Facebook, Instagram, and YouTube ad campaigns. Drive engagement through SMO across social platforms. Monitor, analyze, and report on campaign performance. Requirements: 2-4 years of experience in SEO, SMO, PPC, and ads management. Experience with Google Ads, Facebook Ads, Instagram Ads, and YouTube campaigns. Strong understanding of SEO and digital marketing tools. Job Type: Full-time Benefits: Health insurance Provident Fund Schedule: Morning shift Work Location: In person,
Posted 2 weeks ago
5.0 - 7.0 years
7 - 10 Lacs
Kolkata
Work from Office
We are seeking a highly motivated and strategic Social Media Manager to lead the planning, execution, and optimization of our social media presence across all major platforms. This role is pivotal in shaping the digital voice and identity of Multicon Group, ensuring consistent brand messaging, audience engagement, and measurable business impact through social channels. This is a high-impact role involving campaign execution, performance analysis, budget management, creative direction, and vendor collaboration across diverse industries. Develop and implement a comprehensive social media strategy aligned with overall brand and business objectives Define key goals (brand awareness, engagement & lead generation) and platform-specific KPIs for performance measurement. Collaborate with the creative and marketing teams to conceptualize and execute compelling content (posts, stories, reels, videos, and infographics). Maintain a structured monthly content calendar, ensuring timely and consistent content delivery across all platforms. Manage day-to-day operations across all relevant social platforms (Facebook, Instagram, LinkedIn, YouTube, Twitter/X, WhatsApp Business, etc.). Stay updated with each platforms algorithm and feature updates to optimize content visibility and engagement. Monitor audience interactions, respond to queries and comments promptly, and foster a positive brand community.. Track, analyze, and report on social media performance metrics such as engagement, reach, CTR, conversions, and ROI using tools like Meta Business Suite, Google Analytics, and third-party dashboards. Plan, launch, and monitor paid campaigns across Meta Ads, LinkedIn Ads, and other relevant channels. Manage campaign budgets, audience targeting, and A/B testing to optimize performance and achieve specific marketing objectives. Liaise with internal teams (Sales, HR, and CSR, Events) to develop relevant content and support functional campaigns (e.g., recruitment drives, product launches, and employee engagement). Identify, onboard, and manage collaborations with influencers or content creators in line with campaign goals. Monitor social sentiment and proactively address any brand-related concerns or negative publicity. Monitor SEO and user engagement and suggest content optimization strategies. Track key performance indicators (KPIs) such as reach, engagement, impressions, and follower growth using tools like Meta Business Suite, Hootsuite, Buffer, etc. Prepare weekly/monthly reports and performance dashboards for management review. Identify and engage with relevant online communities, influencers, and stakeholders to expand reach and relevance.
Posted 2 weeks ago
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