Senior Sales Officer WickedGud (100Percent Nourishment Private limited)

3.0 - 5.0 years

4 - 6 Lacs

Thiruvananthapuram, kerala

Work from Office

The Senior Sales Officer is responsible for driving sales growth, strengthening distributor and retailer relationships, expanding market reach, and executing company sales strategies effectively. This field-based role demands strong execution, deep market understanding, and team management capabilities. Key Responsibilities Sales Achievement Achieve or exceed monthly and quarterly primary and secondary sales targets . Drive sales growth through channel development and market expansion within assigned territory. Channel & Distribution Management Appoint and manage distributors, stockists, and sub-stockists . Ensure healthy distributor ROI, optimal inventory levels, and regular order generation. Coordinate stock planning, deliveries, and timely payment collections. Retail Execution Enhance numeric and weighted distribution by increasing retail penetration. Ensure effective visibility, availability, and placement of SKUs at retail outlets. Implement planograms, promotional displays, and trade schemes as per company guidelines. Team Supervision (if applicable) Provide guidance and support to sales representatives, merchandisers, and promoters . Conduct joint market visits to coach and develop team performance. Market Intelligence Monitor and report on competitor activities, pricing strategies, promotional offers, and market trends . Provide actionable insights and feedback to management for informed decision-making. Reporting & Compliance Submit accurate and timely market visit reports, sales data, and beat plans . Ensure adherence to company sales processes, policies, and compliance standards. Qualifications & Experience Bachelors degree in Business, Marketing, or a relevant field (MBA preferred). 3–5 years of experience in FMCG front-line sales . Proven knowledge of FMCG distribution channels (General Trade, Modern Trade, Rural). Strong negotiation, communication, and analytical skills. High degree of ownership with the ability to work independently in the field. Proficiency in MS Excel , and familiarity with sales reporting tools and apps (e.g., Bizom, SFA). Key Performance Indicators (KPIs) Achievement of primary and secondary sales targets . Expansion of outlet coverage and active retail base. Growth in distribution reach and market share. Effective engagement with trade partners. Timely submission of reports and claims.

Posted 2 weeks ago

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