2.0 - 5.0 years

0 Lacs

Pune, Maharashtra, India

On-site

Job Description: 1) Experience and Expertise: Possess a minimum of 2-5 years of hands-on experience in retention marketing within the e-commerce or product-focused industry. Proficient in utilizing multiple communication channels such as email, SMS, WhatsApp, web push, and app push for customer retention strategies. 2) Channel Management: Expertise in leveraging platforms like WebEngage, CleverTap, Wizgo, and MoEngage to effectively execute and optimize multi-channel retention marketing campaigns. Demonstrated ability to segment and target customers based on behavioral data and preferences to enhance engagement and drive retention. 3) Campaign Strategy and Execution: Develop, implement, and optimize retention marketing strategies and campaigns to improve customer loyalty, reduce churn, and drive repeat purchases. Analyze campaign performance, customer engagement metrics, and conversion rates to iteratively refine strategies and achieve business objectives. 4) Cross-Functional Collaboration: Collaborate closely with cross-functional teams including product, design, analytics, and customer support to align retention marketing strategies with overall business goals and product enhancements. Work with analytics teams to derive insights, perform A/B testing, and generate data-driven recommendations for optimizing retention marketing initiatives. 5) Reporting and Performance Measurement: Monitor and analyze key performance indicators (KPIs) related to retention efforts, providing regular reports and insights to management. Identify opportunities for improvement and growth, using data insights to drive decision-making and deliver results in terms of customer retention and lifetime value. Interested candidates can also share their resumes at [HIDDEN TEXT] Show more Show less

Posted 2 days ago

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Marketing Automation - MoEngage 0101

2.0 - 5.0 years

0 Lacs

Mumbai, Maharashtra, India

On-site

Job Location : Mumbai Immediate Joiner We are looking for a results-driven Marketing Automation Specialist with hands-on experience in MoEnagage to manage and execute end-to-end user engagement campaigns. The ideal candidate should have expertise in managing omnichannel campaigns including Email, WhatsApp, SMS, Push Notifications, and Cross-channel Journeys. You will be responsible for creating and executing automated marketing flows, analyzing campaign performance, and ensuring personalized customer experiences across the funnel Key Responsibility: Plan, create, and execute automated marketing campaigns using MoEngage across multiple channels (Email, SMS, WhatsApp, Push Notifications, In-App, Web Push). Set up behavioral-based journeys, segmentation, and personalization to optimize user engagement. Collaborate with Product, Growth, and Creative teams to align messaging and ensure timely delivery of campaigns. Build and test user journeys, triggers, and conditions to support lifecycle campaigns. Monitor and optimize campaign performance metrics such as open rate, CTR, conversions, and retention. Troubleshoot campaign delivery issues, integration problems, or data discrepancies. Leverage A/B testing and analytics to improve campaign effectiveness. Maintain and manage marketing automation data hygiene and ensure compliance with data privacy regulations (e.g., GDPR). Requirement: 25 years of hands-on experience with MoEngage (mandatory). Strong understanding of customer lifecycle stages, segmentation, and behavioral triggers. Experience with omnichannel campaign execution (Email, SMS, WhatsApp, Push, In-App). Ability to create and analyze detailed campaign reports and dashboards. Working knowledge of HTML for email templates (a plus). Strong analytical and communication skills. Ability to work cross-functionally in a fast-paced environment. Nice to Have Experience with other marketing automation tools like MoEngage , CleverTap, or Braze. Exposure to B2C or app-first consumer brands. Certification in MoEngage (if available). Show more Show less

Posted 5 days ago

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